LinkedIn Ads Managed to CRM Pipeline, Not Form Fills

The number this account is judged on: Opportunities created in your CRM, tagged to the campaign that produced them, at the stage your sales team recognises. In accounts I have taken over, platform-reported cost per lead usually rises 30 to 60 percent in the first quarter, because a form fill and a qualified opportunity are different things to buy and the second costs more. That trade is the whole engagement. If you cannot defend it internally for three months, this is the wrong desk. What a week looks like: Changes are batched and go in once a week with a written note of what moved and why. LinkedIn's bidding needs roughly seven days to settle after a meaningful change, and an account touched daily never produces a readable week. Between those changes I am reading frequency, creative decay and pipeline by campaign group, not sitting inside Campaign Manager looking busy. Frequency is the real constraint in these industries. A properly qualified energy-procurement audience across DACH and the Nordics is often 40,000 to 90,000 members. At a budget worth having you saturate that inside a fortnight and click-through halves. So most of the work is rotation schedules, audience splits and exclusion windows — deciding who stops seeing you this month — rather than bid adjustments. Reporting: One page a month: what changed, what it did, what I got wrong, what happens next. Once a quarter, a working session with whoever owns your pipeline data, where we agree what counts as an opportunity before anyone argues about the cost of one. You will not get a dashboard from me. You already have Campaign Manager, and a dashboard is not a decision. What I refuse: I do not report success on platform conversions alone. I do not run the account without CRM read access — a Salesforce report, a HubSpot list or a weekly CSV keyed to campaign ID is enough, but something has to close the loop. I do not add channels because budget exists: I run paid social, not search, not organic. I do not design; I brief and direct creative, and I will say plainly when the creative rather than the media is what is failing. I do not run two competing advertisers in the same market at the same time. Who should not hire me: Teams below roughly eight thousand euros a month in media, because the account cannot generate enough signal in a month to be managed rather than guessed at. Teams who need month one to work; the first month is instrumentation and audience burn-in. Companies whose sales follow-up runs longer than two working days, since no media buying survives that. And anyone who wants a monthly report that says everything went well. Access and ownership: You own the ad account and billing stays on your card. I work as an admin inside your Campaign Manager, read-only in your CRM, and in your analytics. Audiences, forms, conversion setup, creative and the change log remain yours if we stop, and the handover document is written before the final invoice, not after it. Coverage: Worldwide from Portugal, in English and Portuguese, on Lisbon hours with a standing window for US Eastern. Three named accounts at a time is the ceiling, which is why the intake conversation is as much me deciding as you.