Monthly Amazon Account Management on a Fixed Fee

Our fee is a fixed monthly figure in euro, agreed before the first month and unchanged when your spend doubles. Percentage-of-media pricing pays an agency to recommend more media, and every budget conversation then becomes one we are paid to win. What follows is what the month contains, so you can judge whether the figure is fair rather than whether the percentage is competitive. The month, in order: Monday bid pass against the agreed margin ceilings. Fortnightly search-term harvest with the negative sweep run in the same session, so promoted terms and blocked terms move together. Mid-month placement and budget reallocation. Month-end reconciliation and a written note of what changed and why. Quarterly, a longer session with your buyer or vendor manager about range, price and the retail conditions that decide what advertising can achieve at all. Reconciliation, which is the part most agencies skip: Ad-console attributed sales and the Seller Central date-range payments report never agree. In the accounts we run the gap sits between 3 and 9 percent, and it moves with return rate and attribution window rather than randomly. We report both numbers, explain the month's gap, and hold performance against the payments figure. Choosing the flattering source each month is how an account looks fine for three quarters and then does not. Access we require, and why: Ads console at admin. Seller or Vendor Central at a role that shows stock cover, buy box share and suppressed listings. The cost file refreshed monthly. Without stock and buy box visibility we cannot separate a bidding problem from a retail one, and we would be guessing in a report with our name on it. What we will not carry: Efficiency on days you are out of stock or off the buy box. We count those days, price the spend lost to them, and exclude them from the target rather than absorb them quietly and let the average carry the damage. In one travel goods account last year, eleven out-of-stock days accounted for most of a quarter's miss, and the fix was a purchase order, not a bid. House rules: One agency in the console, not two. Thirty days' notice, no annual lock. Every asset, query, bulk file and audience stays in your account and remains yours the day we stop. Reporting we would defend in front of your CFO, which sometimes means a month we describe as poor while the console shows a green arrow. Not included: Listing content, photography and A+ modules. Amazon DSP. Walmart Connect, which we run as separate work with a separate cadence. Retail terms and allowance negotiation. New marketplace launches, which are scoped on their own rather than absorbed into a monthly fee and quietly starved of hours. Not for you if: You want daily reporting. Daily numbers on a business with an eleven-day median path invite decisions the data cannot support, and we will not staff someone to produce reassurance. Also not for you if the account has an unresolved retail problem that advertising is being asked to cover: a price that no longer competes, no stock cover, thin reviews. We will say so in the first fortnight, and if it is not being addressed by the end of the quarter, we resign the account rather than keep billing against a number nobody can reach. Who you actually work with: The person who runs your account is in the console, not managing someone who is. There is no account coordinator layer between you and the work, and there is no volume of accounts per person that would make one necessary.