Ad Price Index
Internet advertising has no published price list, so most buyers negotiate blind. This page publishes two medians side by side: the asking price on 0 live listings, and the price actually paid on 0 completed orders. They are not the same number — asking prices run higher — and keeping them apart is the point. Every figure carries the count behind it, and any grouping with fewer than 5 data points is withheld rather than published as though it meant something.
Not enough data to publish a median yet.
The index needs at least 5 priced listings in a grouping before it will show a figure. Right now there are 0 priced services and 0 priced placements. Publishing a median over three listings would be inventing a benchmark, so this page stays empty until the numbers are real.
Publish a service and become part of it →How this is calculated
- Medians, not averages. One agency charging $40,000 for a campaign build would drag a mean into fiction.
- Sample size on every row. A median over five listings and a median over five hundred are different claims, and the table says which one you are reading.
- Nothing below 5 data points is shown. Withheld, not estimated.
- Asking and paid, never blended. The asking median comes from the entry price of live listings. The paid median comes from the subtotal of completed orders on this marketplace — what a buyer was actually charged. They sit in separate columns because they answer different questions, and a figure that mixed them would flatter the sellers.
- A blank is not a zero. Where the paid column is empty, fewer than 5 orders have completed in that grouping. The count beside it says how many there are so far.
Questions this data answers
How much does a newsletter sponsorship cost?
Newsletter sponsorship is usually priced per send or per thousand impressions. Rates depend far more on the audience than the list size: a 5,000-subscriber newsletter read by engineering leaders will quote higher than a 50,000-subscriber consumer list. The placement table below shows the median asking rate by format, and beside it the median actually paid once enough campaigns have completed to support the figure.
What is a normal CPM for a niche site?
A direct-sold CPM on a niche site is typically several times what the same impression fetches programmatically, because the buyer is paying for the audience rather than for reach. LinkBourse publishes the median CPM asked across live placements; where fewer than five listings exist in a category the figure is withheld rather than published as if it meant something.
How much should I pay someone to set up Google Ads?
One-off setup work is quoted as a fixed package rather than hourly. The median entry price by category is on this page. Ongoing management is usually a monthly retainer, priced against the ad budget it manages rather than against hours.
Where does this data come from?
Two separate sources, kept separate. The asking median comes from the entry price of every live listing; the paid median comes from the subtotal of completed orders. Neither is a survey or an estimate. Medians are used rather than averages so a single outlier cannot move a figure, and any grouping with fewer than five data points is left out entirely — which is why a paid median is often blank while an asking median is not.
Quoting these numbers is welcome. Please cite LinkBourse, link the page, and keep the sample size next to the figure.