Ongoing Search Management, Billed as a Fee Not a Percentage

What you are buying: A named senior person making a small number of decisions a month on your search accounts, on a fixed fee that does not move when your media budget does. Most months that is four to nine changes. A month with forty changes in it is a month where somebody was performing work rather than doing it, and we would rather hand you a short change log than a long one. The standing work: Conversion reconciliation on the fifth working day of each month: platform conversions against your own ledger for the closed month, cut by campaign, with the variance explained rather than noted. Offline value import continues from there. For a pet ecommerce account that means the contribution margin of the order rather than its revenue, because a bidder told only revenue will buy the discounted nineteen-euro bag of food all day. For a licensed operator it means first deposit and then ninety-day net gaming revenue written back against the click identifier, which is the only value that makes the bidder go after the player you want rather than the registration you do not. For pharmacy retail it means basket value with the prescription line excluded and no personal data in the payload. Query review runs weekly on accounts whose tail justifies it and fortnightly on the rest. Structural change, meaning new campaign types, match type shifts and feed restructures, happens in a scheduled window rather than on impulse, and never inside your two heaviest trading weeks of the quarter. What we will not do: We do not bill a percentage of media. If your spend doubles our fee does not, and if it halves we do not come back to renegotiate. We do not auto-apply platform recommendations; they are read monthly, mostly declined, and you get the list of what was declined and why. We do not run display, paid social, affiliates or SEO, and we do not quietly subcontract them. We do not produce a monthly deck listing tasks completed. We also do not manage an account whose tracking somebody else keeps changing. If your development team ships tag changes without telling us, the conversion signal moves underneath the bidder and both of us are guessing. We ask for a fortnight of notice on anything touching the container. If that is not achievable inside your organisation, this arrangement will not work and it is cheaper to know now. Who this suits and who it does not: It suits accounts between roughly 50,000 and 900,000 EUR a month where somebody internal owns the profit and loss and wants a supplier who will disagree with them in writing. It does not suit advertisers who want a weekly status call: we do one call a month, forty-five minutes, agenda circulated beforehand. It does not suit anyone whose stated requirement is a two-hour response time. We answer within one working day, and there is nothing inside a search account that a two-hour response repairs. Regulated markets: Polish gambling accounts run only for operators listed in the Ministry of Finance register, with per-country certification confirmed before any new market is switched on. Pharmacy accounts run inside Prawo farmaceutyczne: no prescription-product advertising to the public, and OTC copy carrying the mandatory statement, checked at every copy change rather than once at onboarding. Handover: Everything lives in your accounts, your Merchant Center, your tag container and your warehouse. Scripts, naming conventions, negative lists and the value-import pipeline are documented as they are built. If you end the retainer the pipeline keeps running and you owe us nothing for it.