Editorial guest placements for gambling and crypto brands

A guest placement is worth what the host page earns without you. Before we pitch anything we check that the publication's non-sponsored articles pull search traffic, that its sponsored directory is indexed and reachable by a reader from the homepage in two clicks, and that placements bought there two years ago are still live. Around seven in ten sites that arrive with a rate card fail one of those three, and we do not place on them at any price. The work: We write the piece and we place it; the two are the same job. An editor at a Lagos national daily or a London fintech trade title runs a draft because it says something they would otherwise have had to commission, an original cut of licensing data, a first-hand account of getting through a regulator's fit-and-proper review, a correction of a figure the field keeps repeating. Drafts go out under a named author with a traceable publishing history. We do not invent bylines and we do not use a house name that appears on forty sites. Where the link sits: One link, inside the argument, on the sentence where a reader would reach for a source. The anchor is whatever that sentence needs. If your plan calls for a set number of exact-match anchors per month, we will place the link on the phrase that reads naturally and explain the reasoning once; if that is a deal-breaker, take the campaign elsewhere. Vetting, before a word is written: Ahrefs and Majestic read against each other rather than either taken at face value; the site's ranking pages compared with the traffic it claims; a Wayback CDX crawl of the sponsored directory going back thirty-six months to count how many past placements were deleted, de-indexed or quietly switched to nofollow; and a look at who else has bought there. A page already carrying nine outbound commercial links to unrelated operators has spent whatever value it had. Regulated markets: The link is a promotion, and it is regulated where the publication sells its advertising, not where you are incorporated. UK crypto placements have needed approval by an FCA-authorised person, a risk warning and a first-time-investor cooling-off period since 8 October 2023. Ontario restricts gambling advertising and inducements under the AGCO standards. Sweden, Germany and the Netherlands each set their own limits on affiliate promotion. In Nigeria we work to NLRC and Lagos State Lotteries Board conditions and the SEC's digital asset rules. Disclosure wording and rel attribution are set per placement against that, and we will refuse a placement your own compliance team would later have to unwind. Site reputation abuse: Since 5 May 2024 Google has treated third-party content published on a strong host to trade on its ranking signals as spam, and since 19 November 2024 that covers arrangements the host is party to. A large share of the gambling inventory on the open market is precisely this: a betting subfolder rented on a newspaper. We will not place there. If you already hold placements of that shape, we will name them in the first week. Not included: Removal of links bought from previous vendors. Reporting that presents rank movement as caused by placements. Any site where we have not corresponded with a named editor. Not for you if: You are buying against a monthly count, you need the invoice to describe something other than what it is, or the brand cannot survive its name appearing next to an editor's judgement.