Editorial placements in trade press under your own byline

Six to ten articles a year, each under the name of somebody who works for you, each on a title that would have run the piece with no link in it at all. That rate is not a limit on effort. It is what a single practitioner can pitch to real editors in travel, property and interiors without recycling the same idea into a second title, which is the point at which editors start recognising the pattern and stop replying. The rule that shapes everything else: No money moves between you and the publisher. If an editor or their commercial desk introduces a fee at any stage, I withdraw the pitch and tell you which title did it, and the list gets shorter. A paid placement carries a sponsored attribution obligation, and once it is attributed correctly it does not do the thing you are buying it for, so the version that works is the version that is bought and unattributed, and that is the version that gets sites into trouble. I do not use guest post marketplaces, do not pitch pages with a rate card behind the writers page, and will not place link insertions into articles that already exist. Where the pieces go: Hospitality and hotel management trade press, property development and investment titles, architecture and interiors publications, regional business press in the market a property actually sits in, tourism board publisher partners, and association journals. These have small audiences and real editors, which is the combination that matters. The consumer travel sites that publish anything are not on the list, and neither is any title whose recent output shows four contributed pieces a week from four unrelated industries. How a placement is made: Three ideas pitched to a named editor, built from what that title has published in the last quarter and the obvious gap next to it. On acceptance, a recorded interview of about forty five minutes with your expert, because the specifics that make a piece publishable are things only an operator says out loud. I write, the named author reads it, changes what they want and owns the byline. Editors in these verticals check the author exists, so the byline is a real employee with a public profile and a title that matches the subject. One contextual link, pointing at the page that answers the question the article raises, which is rarely the homepage and never a page you would be embarrassed to have an editor read. Not included: Any agreed number of placements per month. Author bio links as the objective. Rewriting an existing piece from your blog to place elsewhere, which editors detect and which costs the relationship. Anchor text specified by your team; the editor decides how a link reads and I am not going to argue with them over a phrase. What you see: Every pitch, its target, and its outcome including the refusals, because the refusals tell you which of your positions are actually interesting. Then the published piece and the link, and nothing else dressed up as a metric. Who should not buy this: Anyone with a monthly link target inherited from a previous agency. That number is achievable and there is a market that will hit it for a tenth of this fee, and the sites that do it are the ones I later get paid to audit. Also not for a brand whose destination page is a thin service page nobody wants an editor to click. Fix the page first, then the placement is worth making.