Podcasts vs YouTube channels
If the product has to be seen to be understood, video wins and the back catalogue is a bonus. If it can be explained in a sentence, audio reaches a more attentive listener for less. Neither channel has enough listings on LinkBourse yet to put a median beside that, so the numbers below are counts rather than rates.
Podcasts
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
YouTube channels
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
The case for podcasts
Podcast listening is long-form and habitual, and the host read carries the full weight of the relationship. The ad cannot be skipped as easily as it can be on video, and the audience is often doing something else, which suits products that are simple to say out loud.
The case for YouTube channels
A YouTube integration can show the product working, which no audio format can, and it keeps earning: the video stays up and accumulates views for years after the payment. That long tail is real value that most rate cards ignore, and it is worth negotiating retention for explicitly.
Which to buy
If the product has to be seen to be understood, video wins and the back catalogue is a bonus. If it can be explained in a sentence, audio reaches a more attentive listener for less.
Questions this raises
- What does advertising on podcasts cost?
- LinkBourse has 0 live podcasts listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- What does advertising on YouTube channels cost?
- LinkBourse has 0 live YouTube channels listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- Are these figures estimates?
- No. Prices are percentiles over placements publishers are selling right now, and click figures are counted by our own tracker with invalid traffic already excluded. Any grouping with fewer than 4 data points is left blank rather than published.
What a budget buys across every channel · The words on the quote