Newsletters vs Podcasts
Buy the newsletter first if you need to know whether the audience converts, because you will know inside a week. Buy the podcast when the product needs explaining rather than announcing, and accept that you are buying an effect you can only partly measure. Neither channel has enough listings on LinkBourse yet to put a median beside that, so the numbers below are counts rather than rates.
Newsletters
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
Podcasts
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
The case for newsletters
A newsletter ad is clickable, arrives on a known date, and its result is visible within about 48 hours. That speed is the real advantage: a newsletter campaign that fails tells you so before you have committed the rest of the budget. Attribution is a link, so nothing depends on the reader remembering anything.
The case for podcasts
A podcast read is spoken by someone the listener has chosen to spend hours with, which is a different kind of endorsement and consistently produces higher-intent traffic per person reached. It also cannot be clicked: attribution runs through a promo code or a vanity URL and undercounts by design, so a podcast campaign always performs better than it measures.
Which to buy
Buy the newsletter first if you need to know whether the audience converts, because you will know inside a week. Buy the podcast when the product needs explaining rather than announcing, and accept that you are buying an effect you can only partly measure.
Questions this raises
- What does advertising on newsletters cost?
- LinkBourse has 0 live newsletters listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- What does advertising on podcasts cost?
- LinkBourse has 0 live podcasts listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- Are these figures estimates?
- No. Prices are percentiles over placements publishers are selling right now, and click figures are counted by our own tracker with invalid traffic already excluded. Any grouping with fewer than 4 data points is left blank rather than published.
What a budget buys across every channel · The words on the quote