Newsletters vs Websites
Per person reached, the newsletter costs more and is worth more. Use display when the goal is being present over months; use the newsletter when the goal is being noticed once. Neither channel has enough listings on LinkBourse yet to put a median beside that, so the numbers below are counts rather than rates.
Newsletters
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
Websites
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
The case for newsletters
A newsletter slot is scarce by construction — one issue, a handful of positions, a subscriber who opted in. The scarcity is what the price buys, and it is why newsletter rates per person reached look expensive next to display.
The case for websites and blogs
A site placement is abundant, cheap per impression, and continuously available, which makes it the right instrument for sustained presence rather than a moment. It also carries the weakest signal: a banner beside an article was not chosen by the writer, and readers know it.
Which to buy
Per person reached, the newsletter costs more and is worth more. Use display when the goal is being present over months; use the newsletter when the goal is being noticed once.
Questions this raises
- What does advertising on newsletters cost?
- LinkBourse has 0 live newsletters listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- What does advertising on websites and blogs cost?
- LinkBourse has 0 live websites and blogs listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- Are these figures estimates?
- No. Prices are percentiles over placements publishers are selling right now, and click figures are counted by our own tracker with invalid traffic already excluded. Any grouping with fewer than 4 data points is left blank rather than published.
What a budget buys across every channel · The words on the quote