LinkBourse vs WhitePress
The difference that decides a dispute is who counts the delivery. Publication is confirmed by the platform and the buyer. What happens to the article afterwards is outside the transaction. On LinkBourse the platform measures it — impressions, clicks and a daily check that the placement is still live — and escrow releases against that measurement, refunding a shortfall pro rata. Everything else below follows from that one difference.
| WhitePress | LinkBourse | |
|---|---|---|
| What it is | A European content distribution platform connecting advertisers with publisher sites in many countries, with copywriting and translation offered alongside placement. | A marketplace for advertising services and placements where escrow releases against delivery the platform measured itself. |
| How the money is held | The advertiser buys credit, the placement is ordered against it, and the publisher is paid once the article is published and accepted. | The buyer funds escrow before work starts. Money leaves escrow when the buyer accepts, when the auto-release window passes, or — for a measured placement — when the flight ends and the delivery figures are in. |
| Who counts the delivery | Publication is confirmed by the platform and the buyer. What happens to the article afterwards is outside the transaction. | The platform. Impressions and clicks are counted by our own tracker, and a link or placement is fetched daily to check it is still live, still followed and still indexable. |
| What happens on a shortfall | Handled through support, with the platform able to debit a publisher balance for an upheld complaint. | A pro rata refund, calculated from the measured delivery and paid without anyone opening a ticket. A placement pulled inside its retention window is reversed out of the seller’s balance. |
What WhitePress does better
- — Very wide European country coverage with local-language publishers and copywriters in one place
- — Content production bundled with distribution, which suits a team without in-house writers in that language
- — An established process for publishers who prefer to be paid per article
Buy there instead if: You need articles written and placed across many European languages and the copy itself is most of the work.
What is different here
- — Every placement carries a retention period that is checked daily until it expires
- — Advertising placements priced on impressions or clicks are measured by the platform, not reported by the seller
- — Practices state what they refuse to do, which is the scope line a legal review reads first
- — One escrow, one set of standard terms, and structured invoicing across services and placements
Buy here if: The placement has to keep performing after publication day, and you want that proven rather than assumed.
What is on sale here today
740 live services from 165 practices, from $5,000, median delivery 30 days. Counted from live listings when this page was last built, not from a press release.
Browse the catalogue →WhitePress is not affiliated with LinkBourse. Everything above describes publicly documented mechanics and carries no figures from their pricing; check the current terms at www.whitepress.com.