Sponsored disclosure
Also called Ad disclosure, FTC disclosure.
The label that tells a reader the placement was paid for — "Sponsored", "Paid partnership", "Ad".
In the US the FTC requires disclosure to be clear and hard to miss; in the UK the ASA and CMA require the same; the EU's consumer protection rules land in the same place. The legal exposure sits primarily with the advertiser, which surprises advertisers.
Disclosure below a fold, inside a hashtag pile, or in grey small text is treated as no disclosure. The working test is whether an ordinary reader notices it before they read the content.
Disclosure does not measurably hurt performance in most formats, and audiences who discover an undisclosed ad punish the publisher permanently. It is cheap insurance on both sides.
How LinkBourse handles it
The disclosure label is a field on the placement and part of what the delivery check looks for. A placement that ran without its agreed label has not delivered what was booked.
Terms it depends on
- Dofollow link
- A link that passes ranking signals, as opposed to one marked so that search engines ignore it for ranking.
- Flat fee
- One price for one placement — a newsletter send, a sponsored post, a podcast read — regardless of how it performs.