Domain rating
Also called DR, Domain authority, DA.
A third-party score for how strong a domain’s own backlink profile is, on a 0–100 log scale.
DR and DA are vendor metrics — Ahrefs and Moz respectively — and neither is a Google signal. They are a shorthand for "does anybody link to this site", which correlates with usefulness and is trivially inflated: a DR 60 built from expired-domain redirects and a DR 60 built from a decade of press coverage are the same number and nothing like the same buy.
The scale is logarithmic, so the distance from 20 to 30 is not the distance from 70 to 80. Filtering on a round number mostly filters out the small sites that would have sent real readers.
Read it beside traffic and beside the page itself. A domain with a high score and no organic traffic is usually a domain that was bought rather than built.
How LinkBourse handles it
Domain figures are labelled with where they came from, and a vendor number never counts as verification: what this marketplace verifies is ownership, and what it measures is the link.
Sites at DR 50 and aboveTerms it depends on
- Verification
- Proving that the person selling a placement actually controls the property it will run on.
- Rate card
- A publisher's published prices by format — the starting point of a negotiation, not the end of one.
- Media kit
- The pack a publisher sends advertisers: audience size, demographics, formats, rates and past campaigns.