Rate card
A publisher's published prices by format — the starting point of a negotiation, not the end of one.
Rate cards exist so a buyer can plan without a sales call. Most publishers discount from them for volume, for long commitments, or for advertisers they want to be associated with.
A rate card without an audience number beside it is not usable. The price only means something against subscribers, downloads or sessions — and against how those are measured.
How LinkBourse handles it
A listing is a rate card that has to stay true: the price shown is the price a buyer can book at right now, and a publisher who changes it changes it for the next booking only. Campaigns already funded keep the price they were sold at.
Terms it depends on
- Flat fee
- One price for one placement — a newsletter send, a sponsored post, a podcast read — regardless of how it performs.
- Media kit
- The pack a publisher sends advertisers: audience size, demographics, formats, rates and past campaigns.
- CPM
- The price of one thousand ad impressions — the standard unit for buying reach rather than outcomes.