Monthly Google and Microsoft Ads Management, Flat Fee

We charge a flat monthly fee and never a percentage of media, which means the month the right advice is to spend less, that advice costs us nothing. Fees run from 9,000 to 38,000 USD a month depending on how many markets and feeds are involved, and they do not move when spend does. That single arrangement explains most of how this retainer behaves. What the month actually contains: Less bidding than you would expect. About a third of the hours go to the product feed and the margin data behind it: refreshing contribution margin per item ID from the last ninety days of orders, refunds and landed shipping, and pushing it into Merchant Center as custom labels so bidding sees profit and not just revenue. Another third goes to search terms, negatives, budget allocation across markets, and the two or three tests running at any time. The rest is written work: a monthly note, a change log you own, and the reconciliation. The reconciliation: Each month we line up platform-reported revenue against what your finance system booked for the same period. If they disagree by more than five percent we stop optimising and fix measurement first. Accounts managed for two years against a number nobody ever reconciled are the most expensive thing we inherit, and the gap is almost never where the previous team said it was. Change discipline: We hold the account to a small number of structural changes a week and do not move bid strategy targets more than once a fortnight. Smart Bidding is a model that needs a stable input, and an account edited daily is an account permanently in learning. When a target does move it moves in steps, and the log says why. Canada, and French: If you sell into Quebec, French is a legal question as well as a performance one, and a machine translation of your English ad group is both poor copy and a poor answer to it. French search copy is written by a francophone, run as its own campaign with its own negatives and its own landing pages, because query phrasing and shopping behaviour differ enough that a shared budget hides one inside the other. Peak and the carrier cutoff: For anyone shipping physical goods we build the ad schedule around the carrier's last guaranteed delivery date by region rather than around the promotion calendar. Selling a gift on December 20 into a zone that can no longer receive it in time buys a refund, a support ticket and a one-star review. Most accounts we take over are still spending full budget three days past the cutoff. What we do not do: Meta, TikTok, affiliate, or anything that is not search and shopping. We would rather be the specialist in your stack than the second-best generalist in it. We do not build landing pages, though we will say plainly when the page is the reason the account is not working. We do not run accounts where we cannot see orders, refunds and cost of goods, because without them we would be optimising to revenue, which is how the previous agency got ROAS up while margin went down. And we do not take a percentage of spend, including when clients ask for it because it feels safer. Who this is not for: Anyone who reads daily activity as evidence of work. Some weeks the honest report says we changed two things. Anyone who needs a named person sitting in a Monday standup, since we write, take one call a month, and are reachable when something breaks. And anyone under roughly 60,000 USD a month in search spend, where a retainer at this level cannot pay for itself. Notice: Thirty days either way. No term, no exit fee. The change log, the labels, the scripts and every asset stay yours.