Monthly Paid Social Management for Mexico and LATAM

A month here contains four scheduled decisions, not four hundred adjustments. The number we report as the business number is incremental cost per booking or order, measured against a held-out set of matched states. Platform-attributed ROAS sits beside it as a diagnostic and, across the Mexican accounts we have run, reads 1.6x to 2.4x higher than the incremental figure. If what you want is a screenshot of Ads Manager as the monthly result, we are the wrong shop and the first call will be short. How the month runs: Week one is the read: last month's holdout result, creative fatigue by cohort rather than by individual ad, and reconciliation between platform-reported conversions and your own booking table. Week two is the change window — structure, budget allocation and audience exclusions all move at once, so the effect is legible afterwards. Weeks three and four are hands off apart from spend pacing and anything genuinely broken. We do not touch bids on a Tuesday because Monday was soft. Where the money goes: Meta and TikTok, in Spanish written for the market rather than translated from an English brief. For Mexican travel and restaurant accounts we run Mexican Spanish and keep neutral LatAm copy for the rest of the region. The two do not interchange. Treating them as one audience is the most common reason a Colombian test fails on an ad built for Mexico. Budget moves between platforms at the month boundary and is justified in writing against the holdout, never against a platform dashboard's own claim about itself. Testing: One structural test a month, and a geo holdout running continuously with 10 to 15 percent of matched states dark. Creative tests are judged on incremental lift and on hold rate at three seconds, not on click-through rate. We stop a test when it reaches a decision, which is sometimes day four and sometimes never, and we do not present inconclusive tests as wins. Reporting: One written document a month, sent before the call rather than performed on it. It carries the incremental figure, the platform figure, the gap between them and our reading of why the gap moved. It names what we got wrong that month. Weekly you get a two-line pacing note. There is no live dashboard, because a dashboard invites daily reaction and preventing daily reaction is a large part of what you are paying for. What we refuse: We do not run accounts where server-side conversions are not in place; that work comes first, done by us or by anyone competent. We do not take a percentage of media spend, so nothing in our compensation moves when your budget moves. We do not commit to a monthly quota of creative assets — we brief, direct and buy usage rights, and if you need a production house we will name one rather than pretend to be one. Who this is not for: Accounts under roughly 40,000 USD a month in working media across both platforms. Below that a geo holdout has no statistical power, the monthly rhythm has no room to breathe, and a good freelancer serves you better. Also not for advertisers who expect a same-day response to competitor activity. Our answer will usually be that it does not matter, and you will find that infuriating.