Journalist Response Desk for Expert Sourcing After HARO

Cision closed Connectively, the platform HARO had become, on 9 December 2024. Anybody still selling a HARO programme is selling access to a mailing list that no longer exists. What replaced it is not another platform, it is a working habit: Qwoted and Featured for English-language requests, journalist requests posted straight to LinkedIn and X, and in Germany the requests that never passed through a platform at all, which is a trade editor emailing four people she already trusts, six weeks before an issue closes. This service is about becoming one of those four. The threshold that decides the outcome: Speed, and then register. A request posted at 09:40 is usually answered by 11:00, and quotes arriving after lunch are read by nobody. We hold a response desk during CET business hours and send the quote finished: sixty to ninety words, in the publication's register, in German for German trade press, with the figure and its source inside the sentence so an editor can set it without a follow-up email. We answer roughly one request in twelve that we see, because the other eleven are outside what your people can defend. The dossier that makes speed possible: Before any request is answered we build positions on the eight to twelve questions your sector's editors keep asking, each with the numbers you are willing to stand behind, signed off once by you rather than per email. That is the whole trick. Every programme that dies, dies in an approval queue: the quote goes to legal at 11:30, comes back at 16:00, and the piece has closed. Named people only: The quote is attributed to a real person at your company who will take the journalist's follow-up phone call. We write in their voice and they approve the language, but we do not invent an expert, we do not attribute to a job title, and we do not answer a request on a subject nobody at your company actually works on. An editor who is burned once by a manufactured source removes the whole company from the list, and in a market with eleven relevant trade titles that is not recoverable. What we refuse: We do not fabricate statistics, and we do not round a soft internal number into a hard public one. We do not answer requests outside your expertise to harvest a link. We do not ask a journalist to change a rel attribute, add a keyword to a link, or alter published copy in your favour, because in German editorial practice that request ends the relationship. And we do not count coverage as a failure because the link came back nofollowed or as a plain brand mention. The mention is what the trade editor read; the link is what came with it. What arrives each month: A log of requests seen, answered and published, the text as sent against the text as printed, and the pitch angles that failed with the reason, because the failures are what tune the next quarter. No screenshots of a dashboard. Who should not buy this: Companies where nobody will be named. Buyers who want a guaranteed number of placements per month, which no honest desk can sell, because the requests are somebody else's editorial calendar and not our inventory. Consumer brands with no specialist to offer, since a hotel group with a revenue manager who can explain occupancy pricing has something to say and a hotel group with only a marketing department does not. And anyone unwilling to answer a journalist's phone call within a working day. Languages and beats: German and English. Property and property investment, hospitality and travel distribution, furniture and interiors retail. We do not run this in sectors we do not read, because the value here is knowing which editor is worth ninety minutes of a specialist's afternoon.