Detail Page and A+ Rebuild for Paid Conversion Rate

A+ content text is not indexed by Amazon search. Nothing written inside an A+ module will make a listing rank for a term, and any shop telling you otherwise is selling copy by the module. What the page changes is the conversion rate of traffic you have already paid for, which is where the money sits: at 40 cents a click, moving a detail page from 8 to 11 percent conversion is worth more than any bid change I could make on the same catalogue in the same month. The indexed surfaces are the title, the bullets, the backend search terms at 250 bytes in total rather than per line, and the structured attributes. Those get written for search. A+ gets written for the shopper who is already standing there. What happens to each ASIN: The title is rewritten to the category byte limit with the term that actually converts inside the first eighty characters, since that is what survives truncation in the app. Bullets are written to be read on a phone, where the shopper meets the image carousel, the price and the star rating before a single word of copy, which is why the second image sells harder than the second bullet and why the image specification I write matters more than any adjective in it. Backend terms are deduplicated against the title and the bullets, because repeating a word there buys nothing. Attributes and the browse node are checked: a wrong node costs impressions that no keyword work recovers. The five modules, each with a job: The objection that stops the purchase. The use case that is not obvious from the photography. The sizing, compatibility or device-support question that drives your returns. A comparison chart that routes a wrong-fit shopper to the right ASIN in your own catalogue rather than out of it. The brand story last, because it is the only one that can be cut. Image specs written at 970 by 600 with text that stays legible when the module scales down, and alt text written properly, since a screen reader gets nothing else. How the result is proven: Pre and post over four weeks minimum against a control set of ASINs deliberately left untouched, read on unit session percentage from your business reports, with price changes, coupon periods and stock-outs annotated in the same sheet. I will not report a lift without the control set. Half the lifts claimed in this discipline are the fourth quarter arriving on schedule. What I do not do: No photography or rendering. I write the shot list and the specifications and review what comes back. No stuffing keywords into bullets: it reads badly to the shopper who would have converted and does nothing for the algorithm that ignores it. No work without Brand Registry, since A+ requires it and I cannot get it for you. No translation-only localisation. A listing for Germany is written in German by a German writer or it is not written, and I will introduce you to two rather than run it through a tool. Who should not buy this: I do not do this at volume. If you need three hundred ASINs rewritten, a copy shop will be cheaper and the outcome will be the same, because at that scale nobody is making decisions about individual pages. This work is for the ten to thirty ASINs carrying your ad spend, where a point of conversion rate is worth more than the fee.