Managed link programs for licensed operators and lenders

On the last four programs we inherited, between twelve and nineteen percent of the monthly link budget was being spent twice: two suppliers selling access to the same domain through different intermediaries, at different prices, occasionally in the same week. That is the first thing this engagement fixes, and at forty thousand dollars a month it usually covers the management fee before anything else improves. What we run: The program, not a channel of it. The plan for which pages get links and why. The split between what we write and place ourselves and what we buy through vetted suppliers. The negotiation. The quality gate everything passes before it is paid for. And the ledger. Your in-house writers and your existing agencies stay if they are working; we are not here to displace people who are earning their place. The ledger: One sheet, maintained continuously, holding every placement the brand has bought that we can account for: URL, host page, date, price, route, anchor, target, rel attribute, and status at each monthly re-crawl. Most brands at this spend cannot answer "what did we buy in March last year and is it still live" inside a day. The ledger answers it in a search box, and it is the reason duplicate spending surfaces at all. Supplier governance: We test-buy before we commit volume, and the test is scored against the same criteria we hold ourselves to. A supplier who misses on placement quality gets one written correction. A supplier who misrepresents a site, claimed editorial that turns out to be a rented subfolder, traffic figures that do not survive a ranking-page check, is finished, and we tell you in writing with the evidence attached. We take no commission, rebate or kickback from any supplier, and you see supplier invoices at cost. Compliance in the loop: In gambling, digital assets and lending, a link is a promotion. We work through your legal team's sign-off route rather than around it: target markets confirmed in writing, disclosure and rel treatment agreed per jurisdiction, and a standing list of publications the brand will not appear beside. If your compliance function has no position yet on editorial and affiliate placement, arriving at one is part of the first month's work. What we report, and what we will not: Each month: placements live, placements lost and why, net referring domains at page level, host page traffic trend, and progress of the anchor and target distribution against the agreed plan. We do not report traffic value, domain authority gained, or rank movement presented as an effect of link work. Where rankings move, the note names the confounders, core updates, your own releases, seasonality, and states what we can and cannot separate. You will get a flat "we do not know" more often than you are used to. Not included: Content production for your own site beyond the pieces written for placement. Technical SEO. Media relations retainers. Recovery work on a manual action, which is a separate engagement and should never be sold as an extension of this one, because the shop running your links is the wrong shop to grade them. Not for you if: You need a target page guaranteed to a position by a date. You need the monthly report to look better than the month was. Or the real constraint is that your money pages compete on nothing except links, in which case a link program is an expensive way to keep proving it, and we would rather say so in the first call than in the third quarter.