Link Campaigns Built on Your Own Data, Not Placements

We turn down any campaign that arrives with the anchor text already decided, and any brief that specifies a number of links. What we agree to instead is a survival test: every placement we have ever made is re-checked at month twelve, and whether the link is still live, still internally linked on its own site and still crawled is the number in the report. A link that exists only in a spreadsheet is not a result. What the campaign is built from: Your data, not a pitch. A dealer group knows residual values and time-to-sale by model before anyone publishes them. An energy retailer knows how consumption moved when the regulated price moved. A lender knows approval rates by segment and age. We find the dataset you are legally free to release, work out the one finding a motor or economy desk would actually run, and build the asset around that finding. Sector bodies, comparison editorial teams and university research groups are approached the same way, with data rather than with a request. How a target domain is vetted: It has organic traffic in the language of the market you sell in. It has named authors with a history under their names. It has no page listing prices for collaborations, in any language. And the page carrying the link is inside the site's own sitemap and linked from at least one section page, which we verify after publication, because a placement that only a crawler with the URL can reach was never worth commissioning. What we will not do, listed so nobody wastes a call: Marketplaces and paid placement platforms of the Publisuites and Prensalink type. Guest post networks. Private blog networks. Reciprocal exchanges. Anchor text distributions supplied by the client. Domain Rating or Domain Authority targets, which are third-party scores that have never appeared in a ranking system. Guaranteed link counts, which can only be met by buying, which is the thing you are hiring us to stop doing. Reporting: Three things, monthly. Referring domains that sent referral sessions, taken from GA4 rather than from a link index. Movement on the specific cluster the campaign was built to support, not sitewide visibility. And the running survival recheck on everything placed to date, including the losses. We will show you the campaign that produced two placements and the reason the third desk passed. Not included: Content production for third-party sites. Reputation management, takedowns and disavow work, which is a different discipline and we will refer it. Recovery from a manual action caused by links bought before we arrived; we will assess it, but the cleanup is not this engagement. Who this is not for: Sites with no product story and no data, where there is nothing to build a campaign around and the only remaining option is the option we refuse. Teams who need coverage inside a quarter to support a funding narrative, because a motor desk moves on its own schedule and we will not compensate with purchases. And anyone whose legal function will not sign off on releasing anonymized internal data, since that is the entire raw material. Markets and desks: Spanish national and economic press, the motor and energy verticals, and the sector associations that publish in Spain and across Latin America. English-language trade and financial press where the client has a story that travels. We work in Spanish and English and we pitch in the language of the desk.