Overlay, Chat and Panel Branding on Twitch and Kick

A four-week flight across three channels in the 800 to 2,500 average-concurrent band runs 9,000 to 35,000 euro, priced on branded on-screen seconds and the chat integration rather than on follower counts, which on Twitch describe nothing. A channel with four hundred thousand followers holding six hundred concurrents is a smaller buy than a forty-thousand-follower channel that keeps two thousand people watching for six hours. What actually gets built: An overlay served as an OBS browser source at 1920 by 1080 with alpha, so the streamer pastes one URL and we can change the creative mid-flight without asking them to re-import anything at midnight. We design to the frame they actually have. The lower left is a facecam, the top right is usually alerts, and the space a brand can hold without the streamer resenting it is a strip around one sixth of frame height. Anyone selling a full-frame takeover has not watched the VOD afterwards. Chat is the other half. A tracked command through Nightbot or Fossabot on Twitch, Botrix on Kick, with a timer cadence agreed with the streamer rather than imposed. One fire every fifteen minutes reads as sponsorship; one every three reads as spam, and the mods will quietly disable it by Thursday. That command link is the only genuine click in this medium, everything else being exposure. Twitch panels beneath the player at 320 by 100 carry the offer for people who arrive from a clip two weeks later. Timelines worth knowing: A Twitch Extension, whether panel, overlay or component, goes through Twitch review, and that has taken us between two and five weeks. If your flight starts in a fortnight, an extension is not part of it, and an agency saying otherwise has planned to miss. Kick has no extension framework at all, so a Kick buy is overlay, chat and the streamer's own read. Vetting: We check chat-to-viewer ratio and retention across ninety days on SullyGnome before quoting a channel, because bought viewership shows up as concurrents that never speak. We watch two full hours live rather than a highlight reel, since the real question is what the channel is like at hour five with your logo still on screen. And we require a named moderation contact plus an agreed kill switch. Chat is live, someone will eventually say something, and the plan for that has to exist before the overlay does. What we refuse: Word-for-word scripted reads. The streamer gets the three things that must be true and the one thing that must never be said, then says it their way in a break they choose. Undisclosed sponsorship, which here means the disclosure sits in the stream title and the panel and is spoken at least once a session. Gambling and token products in channels with a meaningful under-eighteen audience, which in gaming is most of them. Exclusivity outlasting the flight by more than thirty days, because streamers who sign those stop being worth buying. Measurement: Branded seconds on screen multiplied by concurrents minute by minute, taken from the stream's own data rather than a peak figure someone screenshotted. Command clicks and code redemptions per channel. Clip rights are negotiated inside the contract so your paid social team can use the moment the streamer genuinely reacted, which is usually worth more than the overlay was. Not for brands needing frame-accurate approval of live output, and not for a flight that has to be live next week.