Twitch and Kick Overlay, Chat and In-Stream Branding

We buy Twitch and Kick channels on 30-day average concurrent viewers and never on peak. A German-language channel averaging 400 to 1,200 CCV costs EUR 900 to EUR 2,600 for a four-stream flight carrying a lower-third overlay, a timed chat command and two spoken mentions per stream. Peak CCV is the number every media kit leads with and it usually describes one raid, one collaboration or one patch day. Averages come from SullyGnome, TwitchTracker or Streams Charts, we pull them ourselves, and we discard the raid spikes before we quote you. The fraud check: Chat lines per minute divided by viewers. A channel showing 900 concurrent with four messages a minute is not a channel with a quiet audience, it is inflated, and this single ratio catches most of it. Then follower-to-average-viewer ratio, and the shape of the retention curve across a stream: real audiences build and decay, bought ones arrive as a step and leave as one. We run this before every booking including on channels a client already has a relationship with, which is where we most often find the problem. What gets placed: A lower third with defined on-screen minutes per broadcast hour, agreed in advance and logged. A timer command in Nightbot, StreamElements or Fossabot firing on interval, plus a chat command the audience can call themselves, which on an engaged channel gets used more than the timer does. A persistent panel below the player carrying your link, which keeps working long after the flight ends and is the most undervalued item on this list. And two spoken mentions per stream, unscripted, in the streamer's own register. German rules: The paid-promotion toggle stays on for the whole broadcast, and a persistent Werbung element sits in the overlay or the stream title, not only in the panel text. JMStV constrains what can be shown before 22:00 and we plan around it rather than discovering it. We do not accept gambling or betting clients on this format at any budget, and we will not book a streamer whose audience skews under 16 for anything with an age-gated product behind it, whatever the channel's own numbers say about age distribution. Archive decay: Twitch VODs expire after 14 days for most channels and 60 for Partners, so the overlay stops existing at that point and we do not price archive value into a Twitch buy. Kick retains VODs longer, which is a real reason to weight a flight toward it for some campaigns. Clips are the exception and they persist indefinitely, so we negotiate clip usage rights in the booking, in writing, before the first stream. Most agencies find out afterwards that they cannot use the best thirty seconds of the campaign. Not included: No influencer tournaments or event production. No Discord community work. No scripted reads; live audiences detect a script within a sentence and the streamer loses the room. No product placement in games where the publisher's terms forbid it, which we check rather than assume. We do not book channels we have not watched live, and watching a VOD is not the same thing because chat is the part we are assessing. Reporting and where it lands: Impressions are computed as average concurrent viewers across the logged on-screen intervals, per stream, with the timestamps attached. Clicks come through a channel-specific URL on your domain, one per streamer, so a channel that under-delivers is visible individually rather than averaged into the flight. Panel traffic keeps reporting for 90 days after the last broadcast and we send the tail. Good fits: gaming-adjacent hardware and software, developer tools with an audience that streams, and technology education. Crypto is accepted on the same conditions as our other formats and only on Kick or Twitch channels that already discuss the sector, never as a first mention.