Ad Account Suspension Appeals for Regulated Advertisers

Whether a suspension can be reversed is decided before a word of the appeal is written. Google's enforcement categories do not behave alike: a Business Operations Verification or an Unreliable Claims suspension is documentary, and we have seen those reversed inside a week, while Circumventing Systems carries a permanent posture and one substantive appeal, and most accounts that arrive carrying it are not recoverable by any lawful route. We decline about two of every three requests that reach us, for that reason. What we ask for first: The enforcement notice in full, the account and payment profile identifiers, and the landing pages as they stood at the moment of suspension, pulled from the Wayback Machine or from your own deploy history rather than from the site as it looks today. Nearly every failed self-filed appeal we inherit argued about the current page while the reviewer was looking at a snapshot. Google: The form is not the work; the entity file behind it is. Registry extract, payment profile legal name matched character for character, domain ownership demonstrated through Search Console rather than asserted, and, for financial services, the supervisory register entry that Google's verification is checked against. Where a policy warning preceded the suspension, we reconstruct the seven-day window and show what changed inside it. Meta: Restrictions travel across assets. A disabled personal profile holding admin rights on the Business Manager will pull the ad account down again after every successful appeal, and so will a Page carrying an unresolved integrity strike. We map the asset graph first, remove or replace the contaminated node, then file through Account Quality. An appeal filed over a dirty graph spends one of the few chances you have. TikTok: Most reinstatements here are legal-name mismatches between the Business Centre entity and the uploaded business licence. They loop indefinitely while the same document is re-uploaded, and they resolve once the mismatch is fixed at the entity level. Where regulated advertisers get caught: Insurance and credit comparisons phrased as outcomes, which reads to a reviewer as an unreliable claim. Employment campaigns in the United States or Canada run outside the Special Ad Category, which is enforced after the fact. Law firm creative promising results, which breaches Article 35 of the Codice Deontologico Forense as readily as it breaches platform policy. Lapsed financial services verification, where nothing about the advertising changed and an authorisation renewal was simply missed. What we do not do: We do not build a new entity, domain or payment instrument to re-enter a platform that has banned you. That is circumventing systems, it risks permanent loss of every linked asset, and it is the request we receive most often. We do not file speculative repeat appeals to exhaust the counter. We do not claim a back channel to platform staff, and you should treat anyone who does as a liability. Who this is not for: Advertisers whose pages did what the notice describes. Lead generation running redirect chains or interstitial cloaking. Anyone who needs the account back this week irrespective of the merits, because the appeal that is rushed is the appeal that is spent. What you receive: A written assessment naming the enforcement category and our reading of the odds, the evidence file itself, the filed appeal, and the remediation list that has to be executed before filing rather than promised inside it. Where we judge an account unrecoverable, we say so in the assessment and you pay for the assessment only.