Digital PR for Legal, HR and Education Newsrooms

Most buyers arrive asking how many links a quarter. The honest answer from this desk: a commentary programme in legal, HR or education trade press converts roughly one pitch in six into a published, linked mention, and the median across our last eight campaigns has been four placements a month. Plan against four. Anyone quoting thirty a month is buying them, and you will find out which sites when Google does. Where the stories come from: Three places, in this order of value. Your own operational data first, because a staffing group knows its time-to-fill by sector before any analyst does, a law firm knows how tribunal outcomes moved after a rule change, and a university knows its own conversion from offer to enrolment. Second, public records nobody in your sector reads: Broennoeysundregistrene filings, SSB and SCB labour series, the UK Employment Tribunal decisions database, HESA student records, Solicitors Regulation Authority enforcement notices. Third, reactive comment against a live hook, meaning a directive coming into force, a judgment handed down, a competitor's funding round. Who we pitch: Named people, not lists. Roxhill and Muck Rack give us contact detail and deadline windows, but the desk map is kept by hand: who at Personnel Today covers pay transparency, who at Law.com International writes about Nordic firms, who at Sifted and EdSurge takes edtech, who at DN and Shifter will run a Norwegian dataset in English. Around forty names in a live campaign, not four thousand. What arrives each month: A story calendar with hooks and dates already fixed against regulatory deadlines, results seasons and term dates. Pitch drafts cleared with your compliance function before they leave the building. The pitching itself. Interview prep for whoever is quoted. A placement log naming the journalist, the outlet, the URL, the link attribute and whether the page is indexed. There is no DR column in it. What we refuse: No paid placements, no sponsored posts sold as editorial, no niche edits or link inserts into published articles, no guest post marketplaces, no reciprocal arrangements. When a publisher's media kit carries a price for editorial we stop and tell you which publisher it was. We do not write quotes and attach an executive's name to them; every quote is said on a call or approved verbatim by the person named. We do not comment on live criminal proceedings, named-employer redundancies, or student welfare incidents. The legal and education desks remember who did, and so do the people involved. And no link volume target in the contract. A number in a contract is a standing instruction to buy placements in the month the newsroom says no. Who this is not for: Firms that cannot put a named partner, head of talent or pro-vice-chancellor on a fifteen-minute call within two working days of a journalist's request. Reactive media relations is a response-time business and no agency fixes a slow approval chain from outside. Not for iGaming, crypto or short-term lending. Not for anyone whose real objective is a particular anchor text, because we do not control anchors and will not ask a journalist to change one. Out of scope: On-page work, technical SEO, internal linking, content for your own site, paid amplification and social media. We are one input into organic performance and we report as one input. If your site cannot rank with good links pointing at it, links are not your problem, and you will hear that in the first fortnight rather than the fourth quarter.