Twitch Ads and Streamer Sponsorships, Vetted and Contracted

Two purchases, priced separately: Twitch advertising means two unrelated things. One is video inventory bought through Amazon DSP, where you control targeting and frequency and almost nothing about the moment your ad appears. The other is a contract with a specific streamer, which is a negotiation with a person who has bad weeks. We buy both, quote them separately, and never let a plan blend them into a single CPM, because their failure modes have nothing in common and the blended number hides both. How we vet a channel: Before any contract we compare chat rate against concurrents. A healthy Turkish mid-size channel runs roughly one chat message per thirty concurrent viewers per minute. Below one per hundred and fifty, with a follower graph that steps rather than climbs, we walk away and tell you what we saw. We pull ninety days of history, compare clip views against stream views, and check whether the audience is actually in the country you are paying to reach. About one in four channels on a client's own wish list does not survive this, and that conversation is easier before the money moves than after. Contract terms we insist on: Payment on median concurrents across the sponsored segment, never on peak. Timestamped deliverables rather than a vague mention somewhere in a six-hour stream. Panel link and chat command carrying their own tracking. A thirty-day clip licence, so the good moment becomes paid social creative afterwards, which is usually where the actual return on a sponsorship sits. Exclusivity only where it is priced. For Turkish streamers, contracts in lira with a currency reset every thirty days and the tax position agreed with your finance team in advance, so nobody discovers an invoicing problem in month three. On the DSP side: Non-skippable pre-roll and mid-roll on Twitch through Amazon DSP, bought with a frequency cap that survives the platform's defaults, and reported against the same downstream event as the rest of your media rather than against completion rate. We will tell you when your budget is too small for the setup to be worth it. Below roughly twenty thousand euro in a flight it usually is, and the honest answer is to put the money into the sponsorship side instead. Not included: No esports team sponsorship, no tournament rights, no management of your own brand channel, no Discord server, no giveaway administration. We do not produce the stream and we do not write a script for the streamer to read aloud. We write the brief, the boundaries and the claims that must be said correctly. The read is theirs, and it works because it is theirs. Who should not buy this: Products that cannot be shown or used on camera inside ninety seconds. Betting and igaming, which we decline in every market regardless of legality. Health claims that need regulatory sign-off per sentence. And advertisers who want to approve a streamer's wording line by line. We have watched that requirement destroy three otherwise good deals and we will not sit through a fourth. What you keep: Every contract, negotiated rate and vetting file, including the channels we rejected and the evidence behind each rejection. If you run the next flight without us, you begin from a vetted shortlist rather than from a spreadsheet of follower counts.