End to End Creator Program Management With Holdout Reads

The measurement decision comes before the casting decision: Every program we run above 75,000 dollars a quarter carries a holdout, either a set of matched metro areas or a suppressed audience, agreed with you in the first week and left alone until the read. Without it you are reporting last click, and last click in creator media reliably credits whatever channel sat closest to the checkout. We would rather hand you a lift figure with a confidence interval you can take to a finance review than a spreadsheet of attributed orders that nobody outside the marketing team believes. If your program is too small to support a clean holdout, we say so and we design the reads around pre and post cohort behavior instead. How the work runs, week to week: A brief that states the one thing the post has to land and leaves the execution to the person whose audience it is. Scripts written by the brand and read aloud by a creator underperform their organic posts consistently, and we will push back on that every time it appears. Casting and terms handed over from the vetting and negotiation stages, or built here if we started at zero. Production oversight that stays out of the way: one content review, one round of notes tied to the contracted revisions, and a hard rule that notes are about claims, safety and the offer, not about lighting we did not pay for. Then amplification, pacing and iteration on a weekly cycle. Amplification, which is where most of the value ends up: Spark Ads and TikTok's authorized posting, Meta Partnership Ads, the YouTube paid partnership toggle, and a whitelisting setup where the creator handle stays on the ad and your account holds the spend. We build the code and access requests into the contract before the post goes live rather than asking for them afterwards, when a creator has no incentive to help. Creative that earns amplification gets it within days; creative that does not is retired rather than propped up, and we will tell you which posts we stopped funding and why. What we report: Spend by creator, cost per outcome that maps to your own definition, holdout lift where the design supports it, and the creative attributes that separated the top posts from the rest. We do not report earned media value. It is a number invented to make organic reach look like media spend, no finance team has ever accepted it, and putting it in a deck costs you credibility the first time someone asks how it was calculated. We also do not report follower growth as a program outcome unless you have told us it is one. Excluded from the retainer: Media spend and creator fees, which are yours and are paid from your accounts, not billed through us with a margin on top. Studio production, paid usage extensions beyond the negotiated term, and platform fees. Legal review of contracts we draft, which sits with your counsel. Anything below the line in retail or trade. If you want a single invoice covering everything including creator fees, we are not the shop for that, and you should ask any agency that offers it what their rebate arrangement looks like. What we refuse: Running a program where the client owns neither the tracking nor the ad accounts. Reporting on a cadence that outpaces the data, which is how weekly readouts turn into weekly panic. Campaigns designed around a launch date that leaves no time for a second creative cycle, because the second cycle is where the cost per outcome usually halves. And volume briefs sent to creators we would not have shortlisted ourselves. Who this is not for: Brands wanting a fixed number of posts delivered on a schedule, which is a production purchase and is priced far below this. Teams without a named owner on their side who can approve inside two business days. And anyone whose product problem is being handed to a creator program to solve.