Link insertion
Also called Niche edit, Curated link.
A link added to an article that already exists and already ranks, rather than to a new post.
A guest post starts at zero: a new URL nobody links to, on a site that may or may not push authority into it. An insertion goes into a page that already has age, links and traffic — which is why it usually costs more and why it is usually worth more.
The risk is different too. A new post is unlikely to be edited again; an existing article is edited routinely, and a link added to somebody else’s paragraph is the first thing removed when the page is refreshed. The retention term is the whole negotiation on an insertion.
Ask which URL before you pay, and check it: an insertion into a page that has itself been deindexed is a link nobody will follow.
How LinkBourse handles it
Insertions are listed as their own format, and the page carrying one is read every night for as long as it was guaranteed — the case this measurement exists for.
Insertions on sale hereTerms it depends on
- Retention period
- How long the publisher commits to keep a placement live after the paid window ends.
- Anchor text
- The words the link is wrapped in — the part of a link a publisher can change without touching the URL.
- Escrow
- Money held by a third party from the moment a campaign is booked until the agreed work is confirmed delivered.