MGID, Revcontent and AdNow Under Fraud Control

Read this before anything else: This is a fraud-control engagement with media attached. On MGID, Revcontent and AdNow the auction is cheap because the supply is unvetted, and the money is made by removing supply rather than adding it. In our opening three weeks we typically block between 40 and 70 percent of the widget and zone IDs a campaign starts on, and roughly one euro in six of the opening budget exists to find them. If that reads as waste rather than as the entry price of the channel, buy somewhere else. Where these networks earn their place: Volume lead generation with a low unit value and a fast qualification step. Energy retail switching. Heat pump and photovoltaic enquiries. Used stock clearance for dealer groups with a call centre attached. At a working cost per lead between four and eleven euro on Italian energy traffic, a thirty percent qualification rate still beats what the same budget buys on search. What this supply does not do is sell a new car, an apartment, or a corporate energy contract, and we will say that rather than take the retainer. The control stack: Traffic lands on a dedicated subdomain with its own analytics property, never on your main measurement stream. Forms carry a honeypot field and a challenge widget. We log time to first interaction and treat anything under 1.5 seconds as machine traffic. Phone numbers are hashed and matched for duplicates across sources and across the previous ninety days, because the same lead sold twice is the oldest trick on this tier. Sub-ID and widget-ID reporting is pulled daily and reconciled weekly against your CRM's disposition codes. The blocklist is yours, kept in a file, updated weekly, and it leaves with you if you stop working with us. Bidding and pacing: Flat cost per click per source, adjusted per widget, with daily caps held lower for longer than the account managers at these networks will like. Left alone, the optimisation will spend a day's budget in ninety minutes on a source that has never converted. Every new source opens capped and earns its way up. What we will not do: We do not buy traffic packages, guaranteed-volume deals, or anything priced per lead by an intermediary. We do not run coregistration or incentivised sources. We do not run this tier for advertisers where a screenshot of the ad unit beside a diet-pill headline would be a board matter. That risk is real on this supply and no blocklist removes it entirely, so listed developers and vehicle manufacturers should read our Nativo and Sharethrough engagement instead. We also do not write creative that overstates a subsidy. Italian energy offers sit under ARERA rules on how prices and comparisons may be presented, and these networks will happily approve creative the regulator would not. What arrives monthly: Source-level spend and lead quality in one sheet, the current blocklist, the new sources tested with their verdicts, and a recommendation on whether to keep spending at all. Twice in the last two years that recommendation has been to stop, and both times we put it in writing. Not for you if: Your leads route to a partner call centre that will not return disposition data. Without it this channel cannot be steered. It will produce volume, the volume will look acceptable in the platform, and you will discover the truth in the third month, by which point the budget is gone and the blocklist was never built.