Peacock, Paramount+ and Max: Deal Buying in Your Seat

Where the line sits: Under roughly 400,000 euros a quarter in US streaming spend, programmatic guaranteed deals bought through a single DV360 or Trade Desk seat land within about ten percent of the CPM a direct insertion order gets, and they hold one frequency cap across all three services. Above that number the direct deal starts to win, because that is the point at which NBCUniversal, Paramount and Warner Bros. Discovery concede on live sport, on pod position and on rate. Working out which side of that line your flight sits on is the first thing this engagement does, using your plan and your seasonality, not a benchmark chart. How the deals get built: Peacock clears through NBCU's One Platform and its audience products. Paramount+ sits inside EyeQ next to Pluto, which matters because the same segment prices differently depending on which side of that stack you buy it from. Max clears through Warner Bros. Discovery's own sales and through named SSP paths that appear in the plan by name rather than as the word programmatic. We build guaranteed weight as PG and the tail as non-guaranteed PMP, keep every deal ID in your seat, and put the terms in writing: pod position, competitive separation, make-good definition, and what happens when delivery lags in week three. Peacock will separate competitors on tentpoles. Max, below a certain commitment, will not, and that belongs in the plan rather than in the post-campaign report. Frequency across three walled gardens: A household watching all three services in one week can see the same thirty-second spot fourteen times without any seller knowing about the other two. Where consented household identifiers exist we de-duplicate. Where they do not, we publish the residual overlap as an estimate with its error attached. A range you can act on is worth more than a single deduplicated reach figure that reads like a fact and is not one. Creative and specs: VAST 4.2, OM SDK, US delivery at minus 24 LKFS, and separate masters where transcode pipelines differ enough to change the frame. Fifteens and thirties. No QR code inside a fifteen: there is not enough dwell for a scan and the code costs you the frame it sits in. What we will not do: We will not buy the same shows on the open exchange at a low CPM and call it the same inventory, because the pod, the position and the count are all different. We will not put connected TV, outstream and YouTube on one blended video line. We will not hand you reach and frequency as the outcome of a quarter. We will not run a flight with no agreed read on whether it moved anything, even when the read has to be a rough one. Who should buy elsewhere: If your market is Germany or DACH only, this is the wrong shopping list. RTL+, Joyn and waipu.tv reach German households at a fraction of these rates and we will tell you to buy those instead. If you have no US fulfilment, no US-facing landing page, or you need a verdict on the channel inside three weeks, book something else. What leaves with you: Log-level delivery by app bundle, daypart and pod position. The deal IDs, held in your seat. The negotiation record, including what each seller refused and why. And a plan written plainly enough that your next buyer can run it without calling us.