Douyin Qianchuan and Live Commerce for Import Brands

Qianchuan does not sell traffic to your website. It sells traffic into a Douyin store, a live room, or a video with a product card attached, and it bids against payment ROI, so the first question is whether an order placed at 22:40 in Chengdu can be fulfilled, cross border or through a Chinese distributor. If it cannot, there is no campaign here, only spend that produces a number nobody can reconcile. Margin decides this before we do: Platform take, creator commission through the Selected Alliance, the live room discount and the return rate together eat more of the price than most German brands have modelled. Below roughly sixty percent gross margin, Douyin live loses money at volume, and the losses arrive faster the better the campaign works. We build that model in the first week from your real landed cost, and if it says no we say no and return the balance of the fee. We would rather do that than spend a quarter proving it slowly with your money. Creative cadence, which is the actual job: Fatigue here runs in days, not weeks. We plan a new hook every three days and retire a video when its three second completion rate drops below the account's own median, because at that point the platform has already decided and continuing to bid is an argument with the algorithm. The hook is the first one and a half seconds and it is written, not discovered in the edit: a hand doing something to the product, a price, a problem, or a face saying the thing your German brand guidelines would soften. We work from a shot list your production partner in China can film in a day, not from a concept deck. The live room: We do not host it, and we would not trust a European agency that offered to. The host is yours or a contracted studio's, and they must be able to speak for ninety minutes about a pushchair without repeating themselves. What we build is the run of show: the price ladder across the hour, where the flagship product sits, the two moments where the pace deliberately drops, and the warm up buy in the two hours before broadcast that decides who is in the room when it starts. Dwell time and GPM are the two numbers we run the room against, and we adjust the ladder between broadcasts rather than mid stream. Creators through Xingtu, chosen on their comment sections and their last three commercial videos rather than their follower count. Commission linked distribution through the Selected Alliance where the margin model permits it, and we will tell you when it does not. Not included: Store operations, customer service, returns handling and logistics. Live room hosting and studio hire. Discount led volume: we do not build campaigns whose mechanism is teaching an audience to wait for the next broadcast, because that audience arrives permanently, and undoing it takes longer than building it. Purchased engagement, review manipulation and follower packages, on any account, at any point. Not for you if: You have no store that can take and ship the order. Your margin cannot survive the model we build in week one, in which case the correct next move is Xiaohongshu search work, not this. You need brand safety guarantees over every creator's other content, which Douyin cannot give anyone. You want to see a forecast of GMV before we have the landed cost, because a forecast built on your hopes is not a plan, it is a document to be disappointed by later. We report in German or English, weekly, with payment ROI and the creative retirement log attached so you can see what died and when.