Push Campaigns on PropellerAds, RichAds and Zeropark

A push creative loses about half its click-through by day four on the same zone set, and roughly a third of what a fresh zone list delivers in week one will not be worth buying by week three. Rotation and blacklisting are the work here, not the housekeeping around it. Creative is rebuilt on a schedule and zones are cut on evidence, every week, for as long as the account runs. Subscriber age is the first lever: On PropellerAds, RichAds and Zeropark the same offer behaves differently depending on how old the subscriber base is. Subscribers in their first week convert at roughly three times the rate of those past thirty days and cost around forty percent more. Which side of that trade you want depends on your payout, so it is a decision made per offer rather than a setting left on its default. Activity-level targeting layers on top. The two segments run as separate campaigns with separate budgets so that one never quietly subsidizes the other in the reporting. Zones, subids, blacklists: Nothing is bought at network level. Every campaign runs through Voluum or MaxConv with the zone identifier carried on the postback, and zones are cut against conversion evidence with a minimum click threshold so that nothing is blacklisted on noise. Blacklists are per offer, never per account. A zone that fails on a supplement lander is frequently the best zone on a travel offer, and shops that keep one global list throw away half their inventory and call it hygiene. Automated bidding: CPA Goal works, on the condition that it is given a stable conversion signal and then left alone through its learning period. We do not move a campaign onto it until the manual phase has produced enough conversions for the model to have something to learn from, and we do not touch the target while it learns. Most of the failures we are asked to diagnose are campaigns that were optimized mid-learning by somebody watching an hourly graph. Creative: Icon and main image are produced in house, in English and Arabic where the geography calls for it. What we will not write: a system-alert imitation, a false message or delivery notification, a counterfeit antivirus warning, or an icon that borrows a messaging app's identity. Those creatives raise click-through and lower every number after it, they get accounts flagged, and they attach your brand to the worst reputation in the format. If your current set is built on them, this engagement will show a click-through drop in week one, and we would rather you hear that now. What we refuse: No offer that asks for card details on the first page. No health or supplement claim that would fail your own regulator; we check before writing and we have turned down work over it. No arrangement where we fund the media against a CPA. No delivery into a market whose language we cannot write natively. We work in English and Arabic and we will refer you elsewhere for the rest. Who this is not for: Offers with a long consideration cycle. Push is an interruption on a lock screen and it sells what can be decided in under a minute; an enterprise demo request is not that. Advertisers who want a cost per acquisition guaranteed in advance will not get one here, because the number is discovered, and anyone quoting it before the first flight is either guessing or planning to make it back on volume. What you get: Accounts in your name, a per-offer zone blacklist as CSV, a weekly creative rotation with the previous set's numbers attached to it, and one buyer who owns the account end to end.