iGaming Network Buying Judged on First-Time Deposits

Registration-to-first-deposit is the number we buy on. Below 12 percent on a source we stop buying it, whatever the cost per registration looks like. A placement that ships 400 registrations and nine deposits is a worse purchase than one that ships 60 registrations and 14, and most network dashboards are arranged so that you notice the first one. Where the traffic comes from: We buy pop, push and in-page push through Adsterra, PropellerAds, Clickadilla and Mondiad, and search-arbitrage redirect volume through Zeropark. These sources still move registration volume for casino and sportsbook at a price that survives contact with a real deposit rate, and they also have the worst subid hygiene in the market, which is why buying is done at subid level from the first day and never at network level. Attribution: We work inside whatever affiliate platform the operator already runs, whether that is Affilka, Income Access, MyAffiliates, NetRefer or Cellxpert, and we insist on the deposit postback rather than the registration postback carrying the subid through. If your platform can only fire on registration, that is the first thing fixed, and until it is fixed we will not take a media budget. Network-reported conversions are reconciled against operator-side deposit counts weekly and we report the gap rather than the better of the two numbers. Bonus abuse and deposit fraud: Cheap traffic converts, and a meaningful share of what it converts into is one person with six accounts. We read deposit-to-second-deposit, first deposit size against your house average, and account clustering by device, and we cut sources on that evidence even when the day-seven cost per acquisition looks acceptable. An operator who only ever sees day-seven cost per acquisition is buying its own churn at a discount. Licensing and market rules: We buy only into markets where the operator holds the licence that market requires. No United Kingdom delivery without a UKGC licence and creative that survives the CAP code. No inducement-led creative in Ontario. No untargeted placement in the Netherlands, and no German delivery outside the whitelist. Where the licence is Curacao we check the operator's standing under the current regime before a line of creative is written. What we refuse: No advertising an operator into a market where it is not licensed, whatever the affiliate manager has said is normal there. No traffic from placements with a plausible under-18 audience; game mod sites, anime streaming and sports highlight aggregators are blacklisted by default and we will not remove them on request. No risk-free or free-bet creative in a market that bans inducements. No sweepstakes-model promotion at all. No arrangement in which we fund the media against a CPA. Who this is not for: Affiliates buying on their own account who want a media partner to front cash. Operators whose growth target is registrations, because we will spend three weeks arguing with the target and you will have paid for the argument. Anyone who needs the first flight profitable inside a week: a push or pop source needs roughly two weeks and a few hundred registrations before its deposit rate is worth reading, and we would rather say that now than write it into a post-mortem. What you get: Campaigns in accounts you own, a subid blacklist as CSV that stays with you, a weekly deposit reconciliation against your own back office, and one senior buyer who signs the calls. Nobody sits between you and the person spending the money.