AI presenter video for energy and furniture explainers

A synthetic presenter is right for exactly one job: saying a specification out loud, in more than one language, when the content changes every quarter and filming it properly would cost €12,000 per language per version. A heat pump's seasonal coefficient of performance. What MaPrimeRénov' covers this year and what it stopped covering. Why a 160 centimetre bed frame does not work in a room that is three metres wide. Explanation, not testimony. Our entry engagement is €7,500. Disclosure sits in the asset, not the caption: Since 2 August 2026 the EU AI Act's transparency obligations have applied to synthetic audio and video: content generated or manipulated by AI must be marked in a machine-readable way and disclosed to the person watching. We build both into delivery — metadata marking plus a legible on-screen line in the language of the read — and we do not ship a version without it, including for clients who ask us to. A regulator finding an undisclosed synthetic presenter in a French energy campaign is a worse quarter than a slightly lower hook rate. The French problem nobody budgets for: Most avatar output breaks in French, and it breaks in a predictable place: nasal vowels and liaison. Engines trained largely on English produce a read that a native speaker hears as foreign inside four seconds, which in a category built on letting a contractor into your house is the whole ad. We rewrite the lines the engine mangles rather than accepting the first render, we time French at around 150 words per minute against 170 in English so a 30-second English cut does not silently become a 34-second French one, and every French master goes past a native ear before it leaves. Rented presenters versus owned ones: Stock presenters from HeyGen or Synthesia are fine for a test and wrong for a brand you intend to run for two years, because your competitor can license the same face in the same week. Above the entry tier we film a talent day and build a presenter licensed to you, with the release written for the media buy: paid social, term, territory, dark posts, a kill clause and a renewal rate agreed at signature rather than negotiated later under pressure. That contract is the deliverable people forget to ask for and remember when they want to keep running. Refusals: We will not have a synthetic presenter say it bought, used, tried or loved anything. That is a fabricated testimonial whether or not the disclosure is present, and the DGCCRF treats fabricated endorsement as a misleading commercial practice. We will not build a presenter from a named employee, a customer or a founder without a signed release carrying a kill clause. We will not produce undisclosed synthetic content at any budget. And we will not use this format for lifestyle or emotional work: a synthetic person in a family kitchen is uncanny, and it converts the way uncanny converts. Where the money goes: Almost none of it is render time. It is the script, the claim check against your technical documentation, the language versioning written twice rather than translated once, and the review pass. If our quote looks steep against a tool subscription, that is the right comparison to make and the honest answer is that we are not selling you the tool. If you already have a script, a claim file and a native reviewer, buy the subscription instead.