Airport and Metro Screen Buying, Flight-Schedule Triggered

An airport screen sells one audience and delivers several. The 06:40 Schengen departure wave, the 11:00 transfer lull and the 17:20 arrivals bank are three different populations standing in front of the same panel, and a flat loop pays the same price for each. We drive playout from schedule data, OAG or Cirium feeds plus the operator's own security throughput where they release it, so language and message change with the flight board. On the last three airport flights we planned, that moved between a quarter and a third of the loop budget out of hours where the audience was not the one being bought. Zones and dwell: Check-in and security queue, roughly four to eleven minutes standing with a phone in hand and attention elsewhere: short frames, one claim, no dialogue. Gate hold rooms, twenty to forty minutes seated, the only zone where a longer frame earns its place. Baggage reclaim, six to twelve minutes with attention on the belt, high frequency and poor recall. Walkways and travelators, two to five seconds at pace, which is a logo and a place name, not a proposition. Pricing that ignores this distinction is the reason most airport plans underperform. Estates: Vaclav Havel Airport Prague across Terminal 1 and Terminal 2, Prague metro and tram screens through Rencar and the transport operator's own estate, Ceske drahy and RegioJet onboard media, and airport inventory abroad through JCDecaux Airport, Clear Channel Airports and the programmatic routes where an operator has opened them. Where a transport authority sells direct with no programmatic path, we negotiate direct. Being agnostic about the route is not a preference here, it is the only way to reach the zones worth having. What the schedule feed actually does: Language rules by inbound origin. Dayparts anchored to that airport's real wave pattern rather than to a media owner's daypart grid. And suppression during irregular operations, because a screen selling a weekend break to a hall of passengers three hours into a disruption is a brand cost, not an impression. Reporting: Play logs by zone and hour reconciled against the schedule feed, so you can see which waves you reached and what the disruption suppression cost you in delivery. Where booking or footfall data exists on your side, we read the effect by time of day rather than on totals, since totals hide the only thing this buy is doing. Not included: Wraps, lightboxes, floor vinyl and any static production or installation. Airline in-flight media, lounge sponsorship, experiential activation and sampling stands. Customs, permitting and freight for physical builds. Who this is not for: Advertisers using transit as a reach top-up on a television plan. If the brief is incremental reach points against a TV curve, buy the network package direct and pay less than we cost. This work suits advertisers with a reason to speak to a particular traveller at a particular hour: a private clinic selling to inbound medical travellers, a residential developer working one metro line, a fitness operator opening beside a terminus. Fees and media: Package prices are our fee, transport and airport media is invoiced at cost. The better zones in airport estates commonly need booking four to six weeks ahead, and that lead time, not our availability, is what sets your start date.