Domain Redirect Buying Matched to the Typed String

On redirect inventory the domain is the keyword. Somebody typed a string into an address bar with intent already formed, and the only question that decides the economics is whether your offer answers that string. This is why redirect budgets tend to hold at 8,000 dollars a month and break at 40,000: matched supply is finite, and the usual way accounts scale is by loosening the match until they are quietly buying pop traffic at a redirect price. Where we buy: Zeropark on keyword and domain targeting, Bodis and ParkingCrew feeds, Sedo's redirect product, and two portfolio holders who do not appear in any self-serve interface. Which of these carries your category is not a matter of preference, it is an empirical question answered in the first three weeks by buying small across all of them at once and reading the string-level result. What gets read before a bid: Every domain in a portfolio gets sorted by what its string means: brand-adjacent, category generic, geographic, or dead weight from a business that closed. A lapsed gym chain's old URL sends people who wanted that gym, and what converts them is a nearby competitor with a joining-fee comparison, not a supplement offer. Real estate portfolios behave differently again. An expired suburb-plus-real-estate string converts on an appraisal form and almost never on a listings feed, because the person typing it is a seller checking a price, not a buyer browsing. Traffic distribution: Split by referring string, in Keitaro or in a Cloudflare Worker of about eighty lines if you would rather not run a tracker at all. The rule set is the deliverable and it is written to be read: each branch names its string pattern, the offer it routes to, the conversion rate that justified the routing, and the date it was last re-scored. You get the file and you own it. Domains we will not buy: Typosquats and trademark strings of brands you do not own. This is not a posture adopted to sound careful. UDRP transfer is the cheap outcome; ACPA statutory damages in the United States and misleading-conduct exposure under the Australian Consumer Law are the expensive ones, and this traffic converts well enough that people talk themselves into it. Also excluded: adult and download-manager portfolios sold to you as general, and any feed whose domain list we cannot spot-check by opening the domains ourselves. Where this fails: The ceiling arrives quickly. A category with genuine redirect supply gives somewhere between 40,000 and 150,000 sessions a month before the match degrades, and no bid increase moves that number. If your plan needs this line to triple next quarter, it will not, and we would rather say it now than hand you a chart that flattens in month four. Redirect traffic also performs badly wherever a considered second visit is required. Demo requests, financed purchases and anything with a comparison stage lose the visitor, because the intent was attached to the string and not to you. How the engagement runs: A fixed monthly fee, never a percentage of spend. Accounts sit in your name. Weeks one to three are the read across sources, week four is the first routing build, and from there the work is re-scoring: strings decay as portfolios churn, and a routing table untouched for two months is routing on last quarter's inventory. We re-score every 30 days and show you which branches moved. Who this is wrong for: Advertisers who need a specific volume number committed in advance. Supply here is bought, not commissioned, and anyone promising you a session count for next quarter is either holding domains they have not told you about or guessing. Also wrong for regulated categories where the landing experience must be identical for every visitor; the whole method is differential routing.