Amazon DSP and AMC for Off-Site Reach in the Gulf

We do not take Amazon DSP retainers without an Amazon Marketing Cloud instance on the seat. Without one you are buying Amazon inventory, measured by Amazon, on a fourteen-day view window, with no way to separate an order the campaign caused from an order that was going to happen anyway. Provisioning takes about two weeks and needs your legal team to sign a data agreement. It is a condition of the work rather than an upsell. Before we start: Budget matters here in a way it does not elsewhere on this page. Below roughly forty thousand dollars a month of working media, our fee is a large enough share of the total that DSP is the wrong channel for you, and we will say so on the first call. Above it, the fee stops being the interesting number in the conversation. Supply we buy: Twitch and Fire TV, which is why gaming brands come to this channel at all and where the audience is genuinely somewhere other than a search results page. Amazon.ae and Amazon.sa owned placements. Private marketplace deals with regional publishers in the UAE and Saudi, negotiated through Amazon Publisher Services rather than bought blind off a list. Supply we skip: Open exchange without pre-bid filtering. Incentivised in-app inventory, which is abundant and cheap in this region and converts nothing. Anything under a seventy percent viewability floor measured by IAS or DoubleVerify, checked against the campaign's own delivery data rather than a vendor summary slide. Audiences: The packaged in-market and lifestyle segments are where accounts start and rarely where they should end. What works is custom audiences built in AMC out of actual behaviour: viewed the category and bought a competitor, bought a console eleven months ago, subscribed and lapsed. Your own first-party list goes up as hashed emails, which is how lapsed players get reached without paying to rediscover them. Frequency caps are set per campaign and enforced across line items, typically three a day and twelve a week on awareness flights. Measurement: Path-to-conversion in AMC, showing the overlap between a DSP view and a later Sponsored Products click, which is the number that settles whether search is harvesting demand this channel created. For incrementality we run audience holdouts inside AMC. We do not run geographic holdouts in this region and will push back if asked: the UAE is not large enough for Dubai and Abu Dhabi to behave as independent cells, and a test that cannot be clean should not be reported as though it were. Fee structure: A fixed monthly fee in dollars. Media is billed to your seat or by Amazon directly at the price Amazon charges, and you see it. We take no percentage, no rebate and no margin on inventory. If a shop declines to tell you what it pays for the media, you already have your answer. Excluded: Creative production. Contracting with Amazon Ads MENA, though we will sit in the call and tell you what to ask for. Programmatic outside Amazon, since DV360 and The Trade Desk are real tools and other people run them better than we would. noon's display inventory, which is a separate platform with separate measurement and does not belong in the same retainer. Who should not buy this: Brands wanting an agency of record. Teams needing the first flight live inside a fortnight, since AMC provisioning alone outlasts that. Anyone who wants DSP because it reads like the next step rather than because there is an audience they cannot reach in search.