Ad-to-Checkout Build: One Offer, One Market, One Currency

What this fixes: A paid funnel is one argument that starts in the ad and ends in a settled payment, and it can only be repaired end to end. I take the whole chain or none of it: one offer, one market, one currency, seven weeks. If your media agency owns the creative and will not change a headline, this engagement cannot produce what you are paying for, and I will say that on the first call rather than after the invoice. The two joints where the money goes: First, the handoff from ad to page. Most funnels I audit run four or five creative angles into one page written for a sixth. The visitor arrives holding a promise the headline does not repeat, the bounce gets read as a design problem, and the page is redesigned again. I work in the other direction: the page states the promise, and each ad set is held to it or switched off. Second, the payment step. Checkouts fail for reasons that have nothing to do with persuasion. A UPI intent that never returns to the browser. A card declined because the token was created against a different merchant ID. A phone field that rejects the +91 prefix it asked for. I read gateway logs for this, not heatmaps. How the seven weeks run: Weeks one and two: offer interrogation, the numbers you already have, gateway and analytics access, and one written promise line that everything downstream inherits. Week three: wireframe and copy for the page chain, reviewed against live creative rather than a moodboard. Weeks four and five: build in your stack, Next.js or Astro against your repository, Webflow if marketing must edit without a deploy. Week six: checkout, payment methods, failure states. Week seven: measurement, QA on a mid-range Android over 4G, handover. Measurement, and what I call broken: Server-side tagging behind your own subdomain, Meta CAPI deduplicated on event_id, Google Ads enhanced conversions, and GA4 purchase events that reconcile to the gateway settlement report within two percent. If the gap is wider than that at handover, the dashboard is wrong and I fix it before invoicing, because every decision you make after I leave rests on that number. Indian checkout, specifically: UPI intent on mobile with collect as the fallback, Razorpay or Cashfree with the retry path written rather than left at the default, RBI card-on-file tokenisation handled so a returning buyer is not asked for a full card again, and cash on delivery treated as a cost line with a threshold rather than a checkbox somebody enabled in 2021. Not included: Media buying. I brief your buyer and read the results with them; I do not run the account or hold budget. Also excluded: video ad production, CRM implementation past the funnel handoff, SEO content, and any claim I cannot substantiate. For wellness offers sold in India that means nothing that runs into the Drugs and Magic Remedies Act or ASCI guidance, whatever the competitor down the street is getting away with. Who this is not for: Offers no human has sold yet. A funnel repeats a sale you already know how to make; it is a poor instrument for discovering whether anyone wants the thing. Not for teams who need something live in ten days. And not for anyone who wants a conversion rate in the contract. I will tell you the number I expect and the reasoning behind it. I will not sign it.