Telegram Ads on the Official Platform, Measured by Your Bot

Telegram sells impressions and tells you almost nothing else. No pixel, no audience upload, no conversion API, and the platform's stated position is that it does not profile its users. That is not a gap a clever workaround closes. So the measurement lives on your side: every sponsored message we run points at a bot deep link or a Mini App start parameter carrying the campaign identifier, and the payload scheme is designed before a line of copy is written. Buyers who skip that step end up with a CPM invoice and a shrug. What the buy actually is: Sponsored messages appear in public channels above a subscriber threshold, priced on CPM against country floors quoted in euros, and targeted by channel topic, by language, by country, and by named channels, which is the part that matters. Copy runs to about 160 characters with a single destination. There is no image-led escape from a weak sentence, and a human reviews the ad before it runs. The work is channel selection and one sentence. That is why this retainer is the smallest we sell and why the judgement is the entire product. Access route: The direct platform route has historically demanded a commitment in the seven figures. Reseller routes carry lower minimums and their terms move around. We tell you which route your budget fits, what it adds in fees, and what you give up in reporting granularity by taking it. We hold no reseller relationship that pays us anything, and we will name the ones known to pay agencies so you can ask them the question yourself. The owned side: A sponsored message that produces a subscriber in your channel or a start in your bot has bought a permanent broadcast surface that costs nothing to use again. One that produces a click to a website in the in-app browser has bought a session. We build toward the first. For a fundraising appeal that means the bot takes the donation and the follow-up. For a law firm it means an intake conversation that a human takes over, in the language the reader was targeted in. Categories we refuse: Token sales, exchanges, casinos, sportsbooks, forex signals, airdrops, anything promising a return. That is the bulk of Telegram's advertiser demand, which is precisely why refusing it puts our clients' messages in a different adjacency set. We also decline political and issue advocacy. If your programme is a token launch we are the wrong practice, and there are shops that do it competently. Not included: Bot and Mini App engineering. We write the specification for start payloads, conversation flow and the events your analytics needs, and your developers build it. We do not run your channel's editorial calendar. We do not buy placements directly from channel owners off-platform. That market exists, it is larger than the official one in some languages, and it is not what this engagement is. Who this is not for: Anyone whose success metric is a purchase attributed inside a platform dashboard. Anyone whose audience sits in a market where Telegram is a messaging app rather than a media surface, which we check before quoting and have more than once told people outright. Teams who cannot get a bot deployed inside the first fortnight, since everything after that depends on it. How it runs: Two weeks of setup, then a monthly cycle. Channel list reviewed, spend reallocated against bot starts rather than clicks, copy rewritten when the start rate falls below the threshold we agree at the outset. The channel list, with the reasoning behind every inclusion and exclusion, is yours in a file on the day you ask for it.