Social Static Ads Built To Each Placement's Safe Area

Meta reserves roughly the top fourteen percent and the bottom twenty percent of a Stories or Reels frame for its own interface. On a 1080 by 1920 export that is about 250 pixels at the bottom carrying a profile row and a button you do not control. TikTok's own template keeps copy clear of the right 140 pixels and the lower fifth for the same reason. So the 9:16 is not the 4:5 with more sky added. It is a different reading order, and this engagement designs it as one. Where the decision actually gets made: Which single element survives at each ratio. In 4:5 feed the eye lands on the image and reads the primary text second, so the image carries a state and the text carries the offer. In 9:16 the offer has to be legible in the middle third inside the first second, because the thumb stops before anyone reads a caption. In 1:1 you are competing with the organic post sitting directly above you. One campaign idea, three answers. Placement asset customisation: Upload one asset and let Advantage+ fill the remaining placements and it crops to centre. That is an algorithm making a decision about your lockup. I supply a defined asset per placement group so the crop never happens, and where a placement is not worth its own asset I will tell you to switch it off in the ad set rather than let a bad crop serve on it. How many variants, and why not more: Set by what the buy can read. A plan spending twelve thousand dollars a week at a forty dollar acquisition cost produces three hundred conversions to divide. Six creative cells leaves fifty each, which will not separate a fifteen percent difference before the flight ends. Four cells that differ on one axis each will. I would rather build four ads you can draw a conclusion from than twelve that hand you a leaderboard with no signal in it, and I will ask for your spend and target cost before I agree a variant count. Text density: Meta retired the twenty percent text rule in 2021. It did not retire the effect. Text-heavy statics still tend to lose auction efficiency against cleaner ones, and in gaming and crypto categories, where a compliance line has to appear on the asset, the layout has to win that space back somewhere else. The disclosure is designed in at the start rather than pasted on at the end. Naming and handover: Files named concept, angle, ratio, variant, with one axis of difference per variant, so the creative breakdown in Ads Manager reads without a mapping spreadsheet. Exports at 1080x1350, 1080x1080 and 1080x1920, sRGB, plus layered source. If your team runs a DAM, files land in its convention rather than mine. Outside scope: No video, no motion, no cutdowns of existing film. No creator sourcing or user-generated production; I will art direct against footage you already hold, but I am not a production company. No copywriting — I fit copy, cut it, and send the cut back for sign-off. No account access, no buying, no landing page work. Say no to me if: You want weekly output as a volume commitment. This is not a subscription for filling a content calendar and I will be expensive at it. Your constraint is the offer rather than the creative, and no treatment fixes a price the market has already refused. Or you need it live tomorrow, in which case run what you have and brief me for the next flight.