Advertiser Verification and Business Entity Approval

Verification does not fail on the form. It fails on a record mismatch, and in the work we picked up last year the block was a name or address disagreement among the client's own records in more than half of cases. Before we touch a verification flow we reconcile five records: the registered entity name on the state filing, the legal name and country on the payment profile, the registrant and public contact on the domain, the entity named in the website footer and terms, and whatever address a reviewer can find on a public source. The mismatches that stop people: A trading name used everywhere in market while a different LLC name sits on the filing. A rebrand where the marketing name changed and the entity never did. A payment profile opened by a founder in a personal capacity and never migrated. A registered agent address that cannot pass business operations checks because nothing operates there. Two entities, one domestic and one holding company abroad, with the ad account attached to whichever one somebody had access to at the time. None of these are argued away. Each is fixed with a document or a filing. Platform by platform: Google runs identity verification and business operations verification as separate steps, on a clock, and serving stops when the clock expires rather than when you get to it. Meta wants a public, findable record tying the legal entity to an address and a contact, and treats domain verification as a different mechanism again — a DNS TXT record, a meta tag, or an HTML file upload. If your storefront lives on a platform subdomain you do not control, domain verification is not available to you and the answer is a real domain, not a support ticket. TikTok asks for a document set closer to a bank's and holds the business centre until it is complete. Agencies and delegated access: Where we verify accounts you manage for a client, the work includes the authorisation letter, the correct partner or agency relationship rather than shared logins, and a deliberate decision about payment ownership. The payment profile country locks currency and often geography, and moving it later is harder than choosing it correctly now. The handover: The person who can actually fix this usually sits in finance or legal, not marketing, and a fair share of this engagement is getting that person into the room with the right question. You finish with the evidence pack, the filings submitted, and a one-page record of truth naming the entity, the addresses, the domains and the payment ownership as verified — so the next rebrand, entity change or agency switch is a controlled edit rather than an outage. Not included: We do not form entities, act as your registered agent, or provide you with an address. We do not hold your credentials after handover. We are not a law firm and give no advice on entity structure; where the answer is a filing with the state, we say so and you or your counsel file it. Who this is not for: Anyone whose trading identity and registered identity genuinely differ and who wants that presented as though they do not. If the records cannot be reconciled truthfully, the fix is a filing, not a better-worded submission, and we will not write the submission.