Rewarded Video Bought on Post-Reward Behaviour

Rewarded video completes at 95 to 99 percent because the reward causes the completion, not the film. We plan against what happens afterwards: the share of rewarded-sourced installs that reach one nominated event inside seven days, a funded account for a fintech client, a sample redemption or a second product view for a beauty one. On accounts we inherit, that share tends to run a third to a half of what the same brand's non-incentivised traffic delivers. The plan has to be priced against that gap, not against a four-euro CPM that looks like a win in the network dashboard. Where the first month goes: Into measurement plumbing, because rewarded is the channel where bad plumbing hides easiest. We rebuild the SKAdNetwork and AdAttributionKit conversion value schema so the coarse values map to your nominated event rather than to session counts. We set postback windows against your real activation curve instead of the default. We reconcile MMP reporting in AppsFlyer, Adjust or Tenjin against network-claimed installs before a single bid goes out, and we usually find the two disagree by enough to change the buying decision. Then the media: bidding-first in Unity LevelPlay or AppLovin MAX, a waterfall line retained only where a network demonstrably underprices its own bidder, Liftoff or Moloco run separately when the audience justifies the separate read. The placement is an opt-in trade: The user has already agreed to watch in exchange for something, which changes the job of the first three seconds. They do not need arresting. They need the trade justified. We direct or re-cut to that: the offer legible by second three, one action on the end card, playables commissioned only where the product has an interaction worth simulating rather than because the format is available. We will tell you plainly when your existing hero film is the wrong asset here and re-cutting it costs less than the media it would waste. What we refuse: No kids' or kids-adjacent inventory, whatever the CPM and whatever the mediation partner says about its own compliance. No optimisation to cost per install, because the install is the cheapest thing in the funnel and optimising to it selects for people who will never do anything else. No completion rate, view-through rate or cost per completed view in any report we send. No brand lift study on rewarded inventory below a cell size that can carry the read, which rules out most of what is sold as rewarded brand lift. Not the right engagement if: Your app has no in-app event inside the first 72 hours worth measuring. You want incentivised volume to lift monthly actives before a raise. You are looking for one supplier to hold rewarded, ASO, creative and paid social together; we buy one channel and sit next to whoever owns the rest. Or your working media sits under about forty thousand euros a month, at which point the geo holdout stops being readable and you are paying us to guess. What you get: A named buyer who touches the platforms, not an account manager relaying to a trading desk. One page of numbers weekly. The blocklist file, versioned, yours to take with you if we part. And a written quarterly recommendation on whether to keep spending in this channel at all, which has twice now been no.