NFT Launch Promotion Built Around Day-30 Holders

Across eleven mints we took to market in 2025, the median share of mint-day wallets still holding at day thirty was 41 percent. The comparable drops we benchmarked on Dune ran between 12 and 18 percent. That one number is what this engagement is built to produce, and we decline mints where it cannot be measured before we start. What we believe: A mint clears because of who is on the allowlist, not because of how loud the seven days before it were. Most launch budgets buy attention from wallets that arrive with an exit already planned, and the collection then spends its first quarter fighting sell pressure it paid for. We build the allowlist from on-chain behaviour and treat announcement volume as a by-product of that, not the objective. What the engagement covers: Allowlist construction from wallet history rather than follower counts. We pull holding periods, realised profit and flip intervals for your existing community and for three to five adjacent collections through Reservoir and Dune, then rank candidates by how long they have held things structurally similar to yours. Discord and Telegram sequencing is built around that ranked list, with role gating through Guild.xyz tied to wallet criteria we can defend rather than to invite counts. We review mint mechanics with you: allowlist windows, per-wallet caps, price, reveal timing, and whether a descending price structure costs you more in holder quality than it gains in clearing speed. Marketplace preparation runs across OpenSea, Magic Eden and Tensor, including collection metadata, trait presentation, and the royalty decision. EIP-2981 alone if you accept that royalties are optional in practice; ERC-721C if you want them enforced at the contract and will accept thinner bid-side liquidity as the price of that. Creator and editorial placement is included where it feeds the allowlist and is not the centre of the work. Measurement: The Dune dashboard goes live before the mint, not after. It reports unique holders, share of mint-day wallets retained at day 7 and day 30, holder concentration in the top ten wallets, listing ratio, and first-day flip rate broken out by acquisition source. Every allowlist source carries a tag, so at day 30 you can see which channel delivered holders and which delivered exit liquidity. You get that report whether or not it flatters the campaign, and it stays public. Not included: No floor price support, no market making, no treasury wallet bidding on your own collection, and no secondary volume that we create. No paid raid groups, no engagement farming, no follower packages. We do not write your contract. We review it, and we will ask you to change mint logic likely to produce a bad holder distribution, but deployment stays with you or your auditor. We do not run token launches, and an NFT that exists as a wrapper for a token sale is a token launch. Who this is not for: Anonymous teams. We need at least one named principal who signs the marketplace applications and answers the questions that follow. Projects whose treasury model assumes secondary royalty income inside the first quarter; that assumption has been wrong for two years and we will not build a campaign that depends on it. Anyone wanting a sellout guarantee, or wanting the fee tied to mint revenue. We take fees, not a share of the raise, because the moment our payment depends on volume we start making the same arguments everyone else in this market makes. One refusal specific to where we sit: we do not run acquisition aimed at Indian retail buyers of freely tradable NFTs. The 30 percent virtual digital asset rate with 1 percent TDS on every transfer makes secondary trading punitive for exactly the buyer such a campaign attracts, and we will not pretend otherwise to an Indian audience.