Walmart Connect Launch for Brands Entering the US

Walmart will take your money before your items are ready to receive it. We hold spend until three conditions are true at item level: the listing quality score clears 80 percent on content and discoverability, the offer holds the buy box, and a two-day delivery tag is live. Below that, paid clicks land on a page converting at roughly half its potential, you pay full auction price for the visit, and the campaign learns from bad data it will keep using after the item is fixed. What differs from Amazon in the parts that cost money: The default attribution window is fourteen days, with three and thirty also available, and reports pulled at different windows get compared as though they measured the same thing more often than anyone admits. Automatic campaigns place across shelves you cannot exclude by name, only by item, so exclusion is a catalogue decision rather than a targeting one. Display carries in-store sales attribution, which for a European brand entering the US is usually the first credible read it has ever had on offline effect from digital spend. Sequence for a European brand entering the US: Item setup and content first, with the delivery promise resolved through Walmart Fulfillment Services or a supplier programme that can hold two days. Then automatic campaigns only, for 21 days, to harvest terms from the shelf rather than from a keyword tool built on Amazon data. Then manual on the terms that cleared a click threshold and converted at all. Sponsored Brands waits until an item carries at least 20 reviews at 4.0 or better, because brand-level placement in front of a thin review count sells your competitor's item on the same shelf. Display and DSP last, once there is something to retarget. Data we buy and data we do not: Scintilla and the Luminate modules are worth their cost above a spend level and are an expensive habit below it. We work from search term, item performance and share-of-shelf reporting until your budget passes the point where the subscription pays for itself, and we will tell you when that is rather than resell it as a standard inclusion. Not included: US entity formation, sales tax registration and nexus advice, customs and importer of record, and choosing your 3PL. We brief your fulfilment partner on the delivery promise the campaigns depend on; we do not select or manage them. Photography and item content production, though we specify what the listing quality score requires. Amazon, which we run as separate work. Not for you if: You plan to launch at the same price you hold on Amazon without checking it against Walmart's price competitiveness rules. An item flagged as uncompetitive loses the buy box, and no bid, budget or campaign structure recovers a shelf position you have priced yourself out of. Also not for you if the US catalogue is not yet decided. We can run a launch, or we can help you decide what to launch, and doing both in one engagement produces a rushed version of each. What you receive: The eligibility work item by item, campaigns built in the sequence above, a written threshold for when each stage opens, and the first ninety days run to that plan. At handover, your team holds the term harvest, the negative list, the attribution window we report on and the reason we chose it. If you keep us afterwards, it is on the ongoing management terms, and if you do not, nothing here stops working.