Founder Columns and Interviews in the Trade Press

A founder gets published when they are willing to say something that costs them something. Before taking this work we record a ninety-minute interview and transcribe it, and we have declined roughly one founder in four at that point. Not because they were dull, but because every position they held was also the published position of every competitor in their category. That interview is billed whether or not we go on. The interview that decides it: Two of us on the call, one asking and one writing down every sentence that could not have come from anybody else. We are looking for three specific things: a decision you made that your sector would have advised against, a number from inside the business you are prepared to publish, and something you have changed your mind about since 2023. Fewer than three and there is no programme yet. We say so and hand back the transcript. What we place, and where: Contributed columns and interview features in the titles your buyers read during the working day. For food and drink that is the FD, Misset Horeca, FoodNavigator and The Grocer. For travel and hospitality, Skift, PhocusWire and TravMagazine. For games, GamesIndustry.biz, Sifted when the story is funding-shaped, and Tweakers or Adformatie for the Dutch read. Cadence is one placed piece every six to eight weeks. A founder publishing weekly is a founder with nothing left to say by March. How a piece gets written: You talk, we draft, you rewrite. The draft comes back with the arguable sentences marked, and if you soften all of them we do not file it. Everything runs under your name alone. We are not credited, we do not sign the work and we do not list you publicly without asking. Reactive commentary belongs here too: when something breaks in your category we send a two-line position and a journalist's name within four hours, and you decide inside ten minutes whether you hold that view. If you do not, we say nothing, which is also a position and occasionally the better one. Off the table: Pay-to-publish bylines. Forbes Councils, the Entrepreneur Leadership Network, Newsweek Expert Forum and their equivalents will run you for a membership fee, and the buyers you are trying to reach know exactly what those pages cost. We do not draft with a language model and edit afterwards, because the only thing this work is buying is that the sentences came from a person with something to lose. We do not answer HARO or Qwoted requests in volume, and we do not place anonymous quotes. LinkedIn: Included, narrowly. You write two hundred words, we edit them the same day, you post. We do not hold the login, we do not write posts in your voice and we do not run a content calendar. A feed that is obviously ghostwritten destroys the one asset this work builds, and it is always obvious. Not for you if: Your goal is a Wikipedia page, a Forbes profile or a named masthead by a named date. Editors decide that. Any agency promising a specific outlet is either buying the slot or guessing. This also does not suit a founder who wants the coverage without the calls. Expect ninety minutes in month one and about two hours a month after, and if that is not available the work does not happen and we would rather not take the retainer. What we need from you: One named person who can approve a sentence without a committee, and the willingness to publish one internal number a quarter that your competitors would prefer you kept.