Advantage+ Sales Campaigns for Considered Purchases

For a furniture or homewares catalogue with an average order above USD 900, an Advantage+ sales campaign beats a hand-built prospecting structure in most accounts we have moved — but the gain only arrives after the account stops bidding against itself. What we usually find on arrival is six to eleven live campaigns reaching the same person in the same auction. Consolidating them is worth more than any targeting idea we could sell you. The consideration window: A sofa is thought about for a month. Meta reports on seven-day click and one-day view by default, so a real share of the revenue you earn never appears beside the ad that caused it. We do two things about that, and neither is a settings change. First, a weekly reconciliation between platform-reported purchases and orders in your commerce platform, matched by value band, so the size of the gap is a known figure rather than a fortnightly argument. Second, account-level spend to revenue as the standing target, with platform ROAS demoted to a diagnostic. If you need the campaign's own number to be the truth, we are the wrong agency. How the campaign runs: One campaign per market with real budget behind it, not four. The existing customer budget cap set deliberately, usually between ten and twenty percent, and read every week — that split tells you whether the campaign is finding demand or harvesting a list you already own. Value optimisation only once the account clears roughly fifty purchases a week; below that it is noise dressed as sophistication, and optimising to cost per purchase earns more. Creative is the remaining lever, and the binding constraint is concept diversity rather than asset count. Four genuinely different propositions — delivery and lead time, room scale, materials and warranty, price anchored against a competitor the buyer is also considering — outperform forty crops of the same styled photograph. We brief and direct. We do not produce, and we will say plainly when the existing library cannot carry the spend. Freight, which media agencies ignore: Delivering a three-seater to regional Western Australia can cost more than the item's contribution margin. We exclude by freight band rather than by state, using your own carrier zones, and we ask for the rate card in week one. Advertising into postcodes that lose money at the point of delivery is the most common way a healthy ROAS produces an unhealthy quarter. Not included: Photography, video and 3D room renders. Catalogue and feed engineering, which is separate work. Google, Pinterest and TikTok. Landing page builds — we will tell you when the product page is the constraint, and on furniture it often is, but we do not rebuild it. We also do not accept ROAS targets derived from platform-attributed numbers. We will help you set one from contribution margin instead, and it will be a lower number than the one you are used to seeing. Who should not buy this: Retailers below roughly USD 60,000 a month in Meta spend at the retainer tier; the reporting discipline costs more than it returns at that level. Businesses whose stock position moves faster than a daily feed can carry. And anyone who wants campaign-level creative tests reported as a win every fortnight. Consolidation means fewer, slower, better-powered reads, and a test that takes three weeks to resolve is a test worth acting on. What the first eight weeks look like: Week one to two, reconciliation and margin model. Week three, consolidation and launch. Week four to six, one structural read on the existing customer split. Week seven to eight, the first creative concept decision made on data rather than taste.