Sponsored Threads on X and Threads for Technical Niches

A sponsored thread from an account with 40,000 to 120,000 followers inside a defined technical niche costs EUR 1,200 to EUR 5,000. The first number we look at is not the follower count but the median impressions across that account's last twenty posts, excluding anything that went unusually wide. Accounts whose reach rests on two outliers from last spring are common, they price themselves off those two posts, and the median exposes it in about four minutes. How we verify: On a screen-share, live, with the creator opening their own analytics while we watch. Screenshots are trivial to edit and we stopped accepting them in 2024. We are looking at three things: the median above, the ratio of replies from accounts that also reply to each other, which is what an engagement pod looks like from the outside, and the follower geography if the campaign is meant to reach German speakers. An account with 90,000 followers and a German-language feed can easily have a majority audience elsewhere, and on X that is invisible from the outside. How the thread is structured: The claim lives in the first post, because that is the only one most people will read. The link does not. X reduces distribution on posts carrying an external link, so the link goes in the second post or the top reply, with the profile link updated for the duration. On Threads the link penalty is smaller but click-through is lower again, and we buy Threads for mention footprint and search presence rather than traffic. If a plan says otherwise, ask us why. Disclosure is not optional and not subtle: the platform's paid-partnership label, plus Werbung in the visible text of the first post for German audiences. Buried disclosure in the fourth post of a thread does not qualify and creates exposure for you rather than for the creator. Crypto, specifically: We take crypto and web3 clients on this format, under conditions. No price talk, no targets, no returns, no launch hype, no threads timed to a listing. Marketing communications identify themselves as such, name the offeror, and stay consistent with anything published in a whitepaper, which is what MiCAR requires and what most of this channel still ignores. If your campaign only works when a creator implies a number, we are not the agency for it and we will say so on the first call. Measurement: Post-level impressions and link clicks from the creator's own analytics, exported after 72 hours when the curve has flattened. A campaign parameter on your domain. And a branded-search reading from Google Search Console across the fourteen days after posting, compared against the fourteen before, which on this channel usually shows the effect more honestly than the click count does, because a large share of readers search the brand later rather than tapping through. Not included: No paid amplification of the creator's post through Ads Manager, which is a different discipline and usually a different budget line. No community management or reply handling on your account. No ghostwritten threads. No accounts bought purely for their follower number. We will not book an account we cannot see the analytics of, whatever the intermediary promises. Not for you if: Your product needs a demonstration to make sense; a thread is the wrong shape for it and a video creator is the better spend. Your legal review requires approving the creator's exact wording, since the creators worth buying will not accept that and the ones who accept it are not worth buying. Or you are measuring this channel on same-week revenue, in which case the numbers will disappoint you and they should.