Spark Ads and Creator Whitelisting Programme

A Spark Ad runs off the creator's own post, so it inherits that post's comments, its shares and its view history. The commercial detail that decides whether the programme works is the authorisation code duration: 7, 30, 60 or 365 days. The most expensive mistake in this category is buying a 7-day code for creative you intend to scale for a quarter, then paying the creator a renegotiated rate at the exact moment you have proved the ad works and can least afford to walk away. We negotiate 365 days on the first contract or we explain why a shorter term is deliberate. What we do: Sourcing against engagement quality on the creator's last twenty organic posts, not against follower count. For Polish fashion the useful pool is smaller than agencies pretend, and the same forty names circulate. We read comment sections. A creator whose audience argues with them in the comments is usually worth more than one whose audience only compliments them. Contracting: ad code and post code negotiated separately, paid media usage rights specified by duration and territory, and exclusivity written narrowly. We do not buy blanket category exclusivity by default because you will pay for it and rarely need it. On TikTok we work through the Creator Marketplace where the creator is on it and direct where they are not, and we brief the code request so it does not arrive as a confusing platform notification three days after the post went live. On Meta, Partnership Ads with the creator's Instagram handle in the primary position, which requires the creator to grant permissions in their partnership settings; we walk creators through that step because it is where these programmes stall. Disclosure, which is not optional in Poland: UOKiK published its influencer marketing recommendations in September 2022 and has pursued cases since. Paid collaboration must be marked clearly in the material itself, not only in the platform's branded content toggle. We write the disclosure into the brief and check it before spend goes behind the post. We will not run a creator post as a paid ad without disclosure, we will not accept a creator's assurance that they will add it later, and we will pull budget off a post where it is missing. What we refuse: Creators who will not grant a code, however good the organic post looked. Programmes built to obscure who paid for the message. Gifting-only arrangements sold to a creator as exposure while you run paid media behind their work. Follower-count buys. And we will not run whitelisting where the brand and the creator disagree about what the product does; the comment section resolves that argument publicly and always against you. What you receive: A sourced list with our reasoning per creator, including the ones we rejected and why. Contracts in Polish and English with the code duration and usage rights stated in the body, not an annex. Codes collected and verified live before spend. Briefs that specify the hook and the claim boundary. Performance read by creator and by post, separated from your brand-handle campaigns so the two never blend into one number. Not included: Creator fees and product seeding costs, which you pay directly. Long-form production. Legal review of your own product claims. Talent management. Who this is not for: Brands wanting one creator post as a test. This is a programme; a single post produces an anecdote. Categories where the claim cannot be made by a non-expert on camera without regulatory risk.