Advertorial Prelanders for Native and Paid Social

We hold a prelander to one number: cost per qualified action against a direct-to-page control running in the same campaign, on the same split, in the same window. About one in three of the advertorials we build does not beat its control and gets retired inside three weeks. We say that before you sign, because the shops that sell advertorials as a category never report the ones that lost. Where this format applies: Native inventory, where the click arrives with almost no intent and the product page answers a story with a pricing table. Paid social, where the creative made a promise the site was never built to keep. If your traffic is branded search or retargeting, a prelander mostly adds a step between a warm reader and a form, and we will tell you to skip it and keep the fee. How we write them: The article is built on something that happened — a support thread, a decision someone regretted, a teardown of a real number inside your product. Editorial voice, one claim per section, and the offer arrives only after the reader has been handed something usable even if they never click. For publisher clients we match the reading rhythm of the property the traffic came from without touching its masthead, byline conventions or section furniture. A reader must never be able to mistake the page for the publication's own reporting. Compliance, which is most of the craft here: An advertising label at the top of the page, in body type size, not in the footer. No before-and-after imagery for anything health-adjacent, and no claims about the reader's own body, finances or personal attributes, which is the ground most advertorials are rejected on. Health and supplement copy written against Singapore's HSA rules rather than an American template. Finance copy stays clear of MAS-regulated language unless you hold the licence and give us the approved wording. Education copy carries no outcome or placement guarantee, from us or from you. What we refuse: News-site imitation, meaning fake mastheads, invented reporter bylines and fabricated datelines. Simulated comment threads and fake chat widgets. Countdown timers that reset on reload, stock-photo testimonials, and press logos we cannot link to a real article. These lift conversion briefly, and they are why ad accounts get restricted and why a publisher's own sales team stops returning the call. If the competitor page you send us as a reference does any of it, we will name it at kickoff and build the version that survives review instead. How it is judged: One control, one advertorial, an even split, and a stop rule written before launch. If cost per qualified action is worse by more than fifteen percent once the agreed volume of actions has landed, the angle is retired rather than defended. Every page ships with the offer link tagged separately from the body links, so a reader who finished the article can be told apart from one who jumped in the first screen. What is not included: Media buying, ad creative, and offer design. We build the page between the ad and the form. We do not run your native account, and we do not take performance deals on inventory we have no control over. Who this is not for: Advertisers who cannot get a compliance or legal reviewer onto a call within a week — review, not build, is the long pole here. And anyone who wants a page in seven days for a flight starting in ten. A page your reviewer has not read is a page that gets pulled mid-campaign.