Affiliate Tracker Build: Voluum, RedTrack, Binom, Keitaro

Which of the four you should run is usually settled in the first ninety minutes, by reading your existing conversion log rather than your media plan. The rule we apply: if your spend sits in Google, Meta and TikTok and you need cost pulled in without an engineer on call, Voluum or RedTrack; if conversion data cannot sit on a vendor's cloud for legal reasons, or your click volume makes per-event SaaS pricing the second largest line in the channel, Binom or Keitaro on infrastructure you own. We install one of them. We do not run two in parallel and reconcile them for you, because two trackers produce two numbers and neither of them becomes the record. What the build actually is: A tracking domain on a subdomain of your own root, pointed by A record at the tracker host rather than by CNAME, because Safari treats a CNAME'd host as third party and caps the cookie at seven days. TLS terminated at that host. Campaign, offer and flow structure named to a scheme your analysts can still read six months later without asking us. Cost integration where the platform supports it, and a nightly cost reconciliation job where it does not. Traffic source templates for the networks you actually work with, which in this region usually means Involve Asia, Accesstrade, Shopee and Lazada affiliate, plus whichever of Impact, CJ, Awin or Rakuten Advertising your global program already sits in. Self-hosted, when it is self-hosted: Binom or Keitaro on a Singapore or Jakarta instance sized against your peak click rate rather than your average, with the click endpoint separated from the admin panel, database backup tested by restoring it once in front of you, and a runbook naming the two failure modes that actually take these trackers down: disk filling with click logs, and a redirect loop introduced by an offer URL edit. Your team keeps the credentials. We do not hold root on a system we do not operate. Automotive, specifically: A car lead does not convert in session. The tracker has to survive a gap between click and signed contract that runs into weeks, which means the click identifier has to be written into the lead record at the dealer's end rather than held in a cookie. We build that path during setup instead of treating it as a later integration, because a tracker configured without it gets rebuilt. What we do not do here: We do not write cloaking or safe-page logic, and we will end the conversation if that turns out to be the brief. We do not buy media, so nothing in this engagement recommends a partner who pays us. We do not migrate five years of historical click data into a new tracker; we migrate the conversion ledger and the campaign taxonomy, and leave the old system readable for as long as your finance team needs it. Who should not buy this: Anyone who wants a tracker so the numbers look better in a board deck. A correctly configured tracker usually reports fewer conversions than the network dashboard did, because it stops counting the same order twice. If that difference will be a political problem inside your company, settle that first. How it ends: A working tracker, a written record of every decision made about attribution and deduplication, and a two-hour handover with the people who will use it daily. Two weeks after handover we take one look at live data and correct what drifted. Then it is yours to run.